News

Papa Gino's, D'Angelo Grilled Sandwiches enlists Mobivity to enhance customer personalization

March 4, 2019

Papa Gino's and D'Angelo Grilled Sandwiches owner, New England Authentic Eats, announced it will use Mobivity's customer personalization platform, Recurrency, across all New England locations in a three-year agreement.

The brands sent identical offers to both email and SMS subscriber databases through Mobivity's Reach solution recently and saw a significant lift from the initiative, a company news release said. In fact, the mobile offers were redeemed at nearly 14 times the rate of the same offer sent via email. 

Mobivity will also work with New England Authentic Eats to develop more intelligent and personalized marketing campaigns across the company's 165 New England locations to both increase orders and collect performance data to improve the campaign effectiveness and customer experience. The release said that in the three months of the campaign mentioned, the companies drove more than 25,000 transactions and $125,000 in attributable revenue.

"Our relationship with Mobivity is paying for itself in real-time, with profits generated by new customers alone outpacing the total program costs," Papa Gino's and D'Angelo Grilled Sandwiches Vice President of Digital Marketing Jesse Erhartic said in the release. "While promoted primarily in our owned channels, (in-store, email, and website), nearly 10 percent of all new Papa Gino's guests were acquired via text since the launch of the program. To date, these new guests are transacting more frequently than two-thirds of our existing guests."

The brands will also install the Recurrency platform in Papa Gino's and D'Angelo Grilled Sandwiches locations, allowing them to capture unique transactional data directly at the point-of-sale with Recapture, along with sending personalized mobile communications with Reach, in-store communications with Receipt, motivating employee suggestions with Reup and analyzing the effect of those efforts have on the business with Recognition.