Patxi's Pizza provides local marketing support for fundraising campaign

Dec. 19, 2012

Patxi's Pizza announced that its "52 Weeks of Giving" community fundraising program raised more than $83,000 in 2012. This is up from $55,000 raised in 2011.

Patxi's Pizza started the program in November 2010, with the goal of providing community support to organizations, who shared Patxi's passion for education and children's health and welfare. To date, the program has raised more than $141,000 for partner organizations.

Each week, all year long, each of Patxi's eight restaurants donates a percentage of all sales from one day to their partner organization. This includes sales from dine-in guests for lunch and dinner, carry-out and delivery orders, and gift card sales. To ensure each organization has a successful fundraiser, Patxi's provides marketing support for each organization through exposure on their website and through various social media channels.

"As parents and community members ourselves, Patxi's Pizza cares deeply about making sure that our children have the resources they need to lead happy and productive lives," said Bill Freeman, Patxi's co-founder and CEO. "We're proud of the support we've given to the Bay Area and are looking forward to doing the same in our new communities in the Denver metropolitan area."

This year, Patxi's Pizza donated more than $83,000 to partner organizations through a total of 175 fundraising events (189 events by year-end).

More than 144 community organizations participated in the program this year including a total of 56 local schools and in-school programs; and non-profit organizations such as the Greater Bay Area Make-A-Wish Foundation, Avon Walk for Breast Cancer, YMCA Urban Services, San Francisco Child Abuse Prevention Center, Ronald McDonald House of San Francisco, United Autism Foundation, California Youth Connection and dozens more.

Money raised through the program funded programs such as a trip to Washington, D.C. for Lincoln High School, a 4th Grade Camping Trip for Sunset Elementary, and travel for the Team World Finals for Stanley Odyssey of the Mind among many others

The program currently operates through Patxi's seven Bay Area locations and one Denver location, and will expand to 12 locations in 2013. Patxi's goal is to raise $115,000 to benefit charity organizations in 2013.

Read more about cause marketing.

Topics: Customer Service / Experience, Marketing / Branding / Promotion, Operations Management, Social Responsibility

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