Pi Pizzeria retires food truck to focus on traditional business

July 26, 2012

St. Louis-based Pi Pizzeria will shut down its food truck business – Pi on the Spot – July 31 to focus solely on its traditional brick-and-mortar business.

According to Riverfront Times, the company, which has five traditional locations in St. Louis and one in Washington, D.C., will keep a truck in the St. Louis area for special events and catering.

The company's website includes a statement about the strategy:

"We are thrilled to have led the way in STL food truck scene, scouting out the most popular spots for trucks in St. Louis City. We've enjoyed bringing our Pi to guests who couldn't otherwise enjoy Pi in our full-service restaurants during their lunch hour. But now we want to re-focus on the Pi experience in our brick-and-mortar operations. Especially with the recent heat this summer, we have realized there are too many factors in mobile operations that can compromise our guest experience and the comfort of our team members ... Our trucks have been incredibly successful as business development tools ... But we now have a dine-in restaurant on Washington Avenue in the Mercantile Exchange of Downtown St. Louis, and our DC restaurant is far exceeding our expectations. We plan to continue this method of brand-building in future markets, but it's time to double-down on our success in these and our other full-service locations."

Read more about operations management.

Topics: Business Strategy and Profitability, Food Trucks, Operations Management

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