Pizza Patrón opens QSP model in Houston

May 25, 2011

Pizza Patrón's Quick Service Pizza concept is now available in Houston. The freestanding unit opened last week and brings the total number of Pizza Patróns in the market to 12.

Pizza Patrón's QSP model features a standard QSR drive-thru lane that includes an order menu with a two-way speaker system, and a pick-up window where customers complete the transaction without leaving their car. The store also features the brand's trademark Latin-influenced lobby created for its carry-out guests.

"Our innovative new QSP store model combined with our Hispanic brand focus makes us timely and relevant in today's ultra-competitive marketplace," said Andrew Gamm, Pizza Patrón's brand director.

Pizza Patrón worked closely with Lincoln Ovens to develop the new fast-bake technology now standard in every QSP location. The fast-bake system bakes pizzas in just over 3 minutes, allowing made-to-order pizzas to be delivered hot and fresh to customers that prefer the drive-thru experience.

The new unit is operated by Rick Sparkman, who now has five Pizza Patrón locations in Houston.

"I feel this is the best model yet. I will only look for locations that are a good fit for this model for every new store I open or build," he said. "Most people are used to waiting 15 to 20 minutes for their pizzas. The beauty of this model is that it has potential to change the industry. Why will people wait when they can get their custom-baked pizza in just over three minutes? It's a dramatic difference -- and a fantastic advantage for Pizza Patrón and our customers."

Additionally, the Dallas-based pizza chain recently opened its 100th retail location and plans to continue expanding its footprint in new markets through franchising.

Topics: Customer Service / Experience, Drive-thru, Franchising & Growth, Operations Management, Ovens, Restaurant Design / Layout

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