Pizza Press goes national by staying local
The Pizza Press plans to open 30 locations by early next year, and chain leadership said each one will have a local focus, unique to its area. A news release said this rather hefty feat will be accomplished in a number of ways, including offering locally brewed beers, special design and community fundraisers.
"It is important to maintain locally relevant to the communities we serve as our brand continues to grow nationally," founder and CEO Dara Maleki, said in the release.
As an example of how it uses local beers to push that community connections, Pizza Press locations in California, Texas and Florida are featuring exclusive peanut butter brews at each restaurant, including Karl Strauss Peanut Butter Cup Porter in California, Sweep the Leg Peanut Butter Stout in Texas and Funky Buddha Brewing Butta' Cup Double Brown Ale in Florida.
To augment that "local taste" with a "local feel" the brand asks operators to incorporate custom design elements to each build-out through things like architectural features and art. And finally, each store hosts community fundraisers promotions, like the recent Firefighter Appreciation Days for those emergency responders who battled forest fires in Southern California.
"Having the freedom and flexibility to customize some design elements and host fundraising efforts that have true meaning to our community has made a world of difference," Austin, Texas, Pizza Press owner, Lisa Hilo, said in the release. "Beyond serving a superior product, we're able to remain locally relevant and appeal to our niche communities as the brand continues to grow its presence nationwide."
This developing chain uses a build-your-own pizza model with an immersive 1920s Americana newspaper theme inspired by the mechanized dough press, which recalls an industrialized era when newspapers were the foundation of communities. It currently has 16 open locations in Southern California, with 30 slated to open early next year, as well as nearing the 100-units-sold mark by this year’s end. The brand’s goal is to have 300 restaurants open nationally by 2020.