Revention integrates online ordering platform with Facebook

Nov. 14, 2012

Revention's online ordering platform, HungerRush, has integrated with Facebook to allow restaurants to offer their Facebook fans another vehicle to order food online, without having to leave the popular social media site.

In October, Facebook reached 1 billion monthly active users. Restaurants are among the most liked pages, with approximately 187 million consumers being a fan of a food or beverage brand.

Revention's Research and Development Team has been preparing the launch of HungerRush's Facebook integration that allows customers to place food orders on a brand's Facebook app instead of having to go through the brand's website.

The app isn't meant to replace traditional online ordering through a brand's website, but rather to enhance the process.

How it works

Once a restaurant brand adopts Revention's new HungerRush Facebook Integration platform, the brand's HungerRush app will be released on Facebook. Customers can then access this app from their Facebook home page and begin a new order. They are guided quickly through the ordering and check out process, just as seamlessly as they would be on the restaurant's traditional online ordering site.

The Facebook app still retains the look and feel of the brand, already set in place by their traditional HungerRush site. The HungerRush Facebook app, traditional HungerRush and HungerRush mobile are all connected, so customers can easily repeat previous orders and delivery locations via any of these online ordering avenues.

Read more about social media initiatives.

Topics: Marketing / Branding / Promotion, Online / Mobile / Social, Online Ordering

Companies: Revention

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