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Marketing Blogs

Restaurant industry dominates year's 'PR disaster' list

by Alicia Kelso — Editor, QSRWeb.com

Five out of 10 2012 public relations nightmares were related to restaurants.

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Red food - Blue food

by Ed Zimmerman — President, pizza.com

Is expressing politics worth risking customers?

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Are political statements tarnishing the restaurant industry’s reputation?

by Alicia Kelso — Editor, QSRWeb.com

Following statements against Obamacare, brands’ social media conversations are no longer about the food.

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5 ways to grow your off-premise catering sales

by Erle Dardick — CEO, Monkeymedia

Delivery of your product will make or break your catering program: Invest in safe vehicles, showcase your brand on those vehicles and purchase…

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Engage customers with social tools to bring in their friends

by Jitendra Gupta — Mobile CRM Director, Punchh

It's been said that it takes a village to raise a child, but restaurateurs know it takes at least a community that large to grow just one business. It makes…

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Fast Casual Executive Summit: 'Gangnam Style'

by Erle Dardick — CEO, Monkeymedia

Last week in San Diego was the Fast Casual Executive Summit. Great conference, and great people. In our typical MonkeyStyle, we shot our annual "fun video…

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The sustainability playground: consumer fatigue

by Suzy Badaracco — President, Culinary Tides Inc

Consumer disconnects can only be remedied through education, and marketing familiar terms is essential.

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Be the social media 'prom queen' at your restaurant

by Jitendra Gupta — Mobile CRM Director, Punchh

Restaurateurs who really understand social media are a bit like a jealous prom queen: They want to own the conversation about what they do and how they're…

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A great idea is not enough

by Barry Klein — Marketing Directo, Go Roma

Consumers respond more favorably to professionally created and produced communications.

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Marketing departments going for the jugular

by Alicia Kelso — Editor, QSRWeb.com

Ads, menu items are outwardly trying to ‘one-up’ the competition.

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What is the role of 'thought leadership' in new product innovation?

by Darrel Suderman — President, Food Technical Consulting

The old paradigm of type-A R&D; business managers that run large R&D; departments is out, and the new model of servant leaders with innovative thought…

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Nielsen research, restaurant CEOs say ‘Mobile is it’

by Jitendra Gupta — Mobile CRM Director, Punchh

Sports and politics are dissected endlessly in the media, but it's my hunch that Americans spend significantly more time talking about food. Big games happen…

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Restaurant industry's summer of accidental politics coming to an end

by Alicia Kelso — Editor, QSRWeb.com

Every company big or small takes a risk by making a statement that even remotely resembles something political.

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Just like dominos this menu item shall fall

by Betsy Craig — pres, menutrinfo.com

Gluten free can be one of the best places for restaurants to shine, or just the opposite.

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How many loyal, card-carrying customers do you really have?

by Jitendra Gupta — Mobile CRM Director, Punchh

I've seen a lot of people on Facebook lately posting statements, "You'll never hear anyone say...."

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Restaurants take the lead in hunger crisis aid

by Alicia Kelso — Editor, QSRWeb.com

A new report shows that one in five Americans don't know how they'll afford their next meal.

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Restaurant Social Media Top 10 [Infographic]

by Cherryh Cansler — Publisher, FastCasual.com

How the largest limited-service restaurants in the U.S. stack up on social networks.

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Top 5 benchmarks for new restaurant chain start ups

by Darrel Suderman — President, Food Technical Consulting

Always keep in mind that you are looking for 'best practices' within your concept category.

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The service sucked, but that new logo looks great

by Nate DaPore — President and CEO, PeopleMatter

A great marketing campaign is only part of the equation for a successful business.

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Disharmonic harmony in trends 2012

by Suzy Badaracco — President, Culinary Tides Inc

Patterns shift based on their own trajectory regardless of corporate strategy planning.

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