Marketing Blogs
Solving the fake online review problem through mobile customer engagement
by Jitendra Gupta — Mobile CRM Director, Punchh
New York regulators have had enough of fake online customer reviews. Last week, Eric Schneiderman, the state’s attorney general, slapped 19 companies with…
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Facebook: How to win at Facebook marketing
by Nate Riggs — CEO / Owner, NR Media Group
In this week's episode of the Social Restaurant Podcast, I interview Mike Gingerich — one of the leading strategists in teh Midwest focused on Facebook…
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Boost restaurant catering sales with a thoughtful beverage program
by Erle Dardick — CEO, Monkeymedia
If you pass on offering a hot beverage lineup, then consider eliminating a morning catering program altogether.
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The pretzel bun male-only menu
by Darrel Suderman — President, Food Technical Consulting
A greater focus on male-driven products is an admission that salad sales have plateaued.
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Restaurant loyalty programs pay off in surprising ways
by Duessa Holscher — marketing, Granbury Restaurant Solutions
Increased customer data means more opportunities to promote your brand.
read nowMobile marketing not a tech toy, its the height of CRM
by Jitendra Gupta — Mobile CRM Director, Punchh
Many of us at Punchh once worked at Siebel Systems, a pioneer in the Customer Relationship Management market. Convincing large enterprises like banks and…
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Why the future of marketing lies in mobile payments
by Henry Helgeson — CEO, Merchant Warehouse
For merchants, the convergence of payments and marketing should bring in new customers, increase sales from existing customers and provide more customer data.
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Up? Down? Flat? What's really happening to restaurant visits?
by Barry Klein — Marketing Directo, Go Roma
In a confusing picture, it seems that restaurant operators are feeling upbeat, but overall, the number of away-from-home eating occasions are slipping a bit.
read nowPODCAST: The Most Underutilized Tactic in Mobile Marketing
by Nate Riggs — CEO / Owner, NR Media Group
And we're back with yet another episode of The Social Restaurant Podcast. This week's interview is sure to get more than a few of you thinking about your…
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The hourglass consumer
by Ed Zimmerman — President, pizza.com
As the middle class is squeezed, those operators that serve them will find their customer counts slipping.
read nowPodcast: The Shift Toward Youtility Marketing
by Nate Riggs — CEO / Owner, NR Media Group
If you're like me, you spend a lot of time glued to your smart phone.
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Chipotle embracing Adventure as a winning Millennial marketing strategy
by Jeff Fromm — Executive Vice President, Barkley
Millennials seek adventure not only in their activities but in their eating. This month, Chipotle is launching its 20th anniversary treasure hunt titled…
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Are restaurant marketers ignoring Gen X?
by Alicia Kelso — Editor, QSRWeb.com
Strategies have been geared toward the Boomers and the Millennials, but what about those of us in the middle?
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8 ways to keep your VIPs happy
by Chris Luo — VP of Marketing, FiveStars
They're your favorite customers and the ones who you instantly recognize when they walk into your store. You know these customers are important to your…
read nowEveryone is a millennial, and engaging them is not an option!
by Jitendra Gupta — Mobile CRM Director, Punchh
Phew! I can't believe it's almost a month since this year's NRA Show (yeah, that one!) and the Marketing Executives Group meeting in Chicago. I love both…
read nowAn era of breadwinner moms
by Ed Zimmerman — President, pizza.com
Are restaurateurs catering to the trend of men doing more of the household management duties?
read nowPodcast: The right way to use 'Social Intelligence'
by Nate Riggs — CEO / Owner, NR Media Group
In Episode No. 3 of the Social Restaurant Podcast, I'm delighted to be joined by two amazing guests who have some of the deepest-rooted experience I've seen in…
read nowAttackers vs. defenders
by Ed Zimmerman — President, pizza.com
Boldness counts when going after your competition's business.
read nowNot open to discussion: The time for restaurant mobile apps is now
by Jitendra Gupta — Mobile CRM Director, Punchh
Remember back in the 1990s, when business owners asked, “Do we really need a website?” My, how quickly that question disappeared. Today the vast majority of…
read now5 reasons Millennials love pizza
by Jeff Fromm — Executive Vice President, Barkley
Pizza might be one of the most versatile ways to grab a quick bite to eat. It comes in takeout, delivery, dine-in, frozen and take-and-bake. Pizza is a staple…
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