Marketing Blogs
Count the restaurant industry among 'the helpers'
by Alicia Kelso — Editor, QSRWeb.com
As Boston and Texas taught us this week, when the dust of a tragedy clears, restaurants always find a way to pitch in.
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The secret to word of mouth marketing: No one person behind the curtain can do it all
by Jitendra Gupta — Mobile CRM Director, Punchh
In 1939, few movie characters were scarier than the Wizard of Oz. Dorothy, the Tin Man, the Scarecrow and the Lion were terrified by the specter of the…
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The problem with marketing to social media 'influencers'
by Nate Riggs — CEO / Owner, NR Media Group
Everyone wants to be a social media influencer these days, right? Can you imagine how excited I was when received this email message from Klout and the brand…
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How hiking is like running a business
by Ed Zimmerman — President, pizza.com
We are conditioned to keep going forward, but a careful retreat or horizontal strategy sometimes is the best way to make faster uphill progress.
read nowExecuting a charitable program at your restaurant doesnt have to be hard
by Alicia Kelso — Editor, QSRWeb.com
Philanthropy takes time and patience, but the benefits are tangible for a brand.
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Are Millennials to blame for potential chicken wing shortage?
by Jeff Fromm — Executive Vice President, Barkley
This demographic likes to create their own dining experience and share it alongside friends or family.
read nowDominos Australia backlash proves social media puts customers in control
by Alicia Kelso — Editor, QSRWeb.com
Old marketing strategies in new media dont work, so it's best to "launch modestly."
read nowGeorge Washington couldnt lie. Honesty is still the best communication policy with customers.
by Jitendra Gupta — Mobile CRM Director, Punchh
Legend has it that when George Washington’s father asked him whether he’d chopped down his cherry tree, young Washington said, “I cannot tell a lie, I did it…
read nowSocial media and your POS: The search for Bigfoot
by Nate Riggs — CEO / Owner, NR Media Group
One of the biggest challenges I faced as a restaurant marketer during my time at a family dining chain centered around three very simple, but very important…
read nowFacebook milestone promotions underscore fast pace of social media
by Alicia Kelso — Editor, QSRWeb.com
Brands are celebrating their loyal fan base with giveaways.
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10 ways to build your restaurant catering program
by Erle Dardick — CEO, Monkeymedia
Growing catering revenues requires professional business-to-business selling skills.
read nowRomance your customers on Valentines Day by engaging them
by Jitendra Gupta — Mobile CRM Director, Punchh
Valentine's Day has me thinking about how new lovers aren't all that different from new restaurant customers: Both want attention that affirms the other party…
read nowThe return of factory life and pizza
by Ed Zimmerman — President, pizza.com
The return of jobs to America means restaurant sales should go up; take advantage of the pendulum's swing.
read now35 Top Restaurant Apps [Infographic]
by Alicia Kelso — Editor, QSRWeb.com
A look at where restaurant consumers are located in the mobile space.
read nowFacebook's Graph finds restaurant Likes but falls short of authentic endorsements
by Jitendra Gupta — Mobile CRM Director, Punchh
Facebook CEO Mark Zuckerberg recently announced the company was refining its search feature dubbed Graph, a tool it heralded as particularly good for finding…
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4 keys to increasing online ticket averages through suggestive selling
by Duessa Holscher — marketing, Granbury Restaurant Solutions
When the customer chooses to check out, it's a great opportunity to review their order and make a final suggestion for drinks, appetizers or desserts.
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What is the role of fanatical, cult-like menu items in QSR segment?
by Darrel Suderman — President, Food Technical Consulting
Cult-like food products drive brand value as the enormous consumer base recognizes and assigns value to the new product developed by a particular company.
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Check average UP with waist line DOWN ...
by Betsy Craig — pres, menutrinfo.com
Offering a discount to anyone who has half of their entrée boxed for take-home immediately when served avoids the dreaded sharing of one dish and also promotes…
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Food advertising protests endanger TV for kids
by Barry Klein — Marketing Directo, Go Roma
If some parents are happy to abrogate their responsibility for setting rules for their children's eating habits, they are not going to be happy when there is…
read nowWhy technology is the most effective way to grow your business
by Duessa Holscher — marketing, Granbury Restaurant Solutions
At every stage of your restaurant's growth, different technologies have a role to play.
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