Marketing Blogs

Worry maps

by Suzy Badaracco — President, Culinary Tides Inc

Eighty percent mistakenly believe the gluten-free diet is either "more healthful" or a weight loss solution, instead of a medically-indicated diet for the auto…

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The QR Code A cheap, green, effective marketing tool for pizza operators

by Jennifer Wright — CFO, Ecovention, LLC

There is a plethora of websites that produce QR codes for URLs quickly, easily and at no cost.

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All I really need to know I learned in kindergarten

by Marla Topliff — President, Rosati's Pizza

Learning an important marketing lesson at the age of 7.

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Food innovation burnout at 33,528 feet

by Darrel Suderman — President, Food Technical Consulting

The term innovation is used more frivolously as it now implies a company is "agile" and "cool."

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Get more out of the NRA Show through social media

by Lisa DiVirgilio

Your bags are packed and you're ready to head to the 2012 National Restaurant Association Show in Chicago May 5-8. You've probably made a list of those vendors…

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If it's Monday, this must be meatless

by Betsy Craig — pres, menutrinfo.com

While diners can see some personal benefits like weight loss from a Meatless Monday regime, restaurants can see some real bottom-line benefits.

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Improving efficiency through call reporting

by Shawn Chute — COO, Sutus

There are now several phone and communications solutions on the market that come with reporting and advanced analytics as standard, including number of calls…

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Three things you need to know about Facebook Timeline for brands

by Lisa DiVirgilio

The new layout allows brands to interact privately with customers and stay updated on page data.

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Waking up at 40,000 feet

by Ed Zimmerman — President, pizza.com

Targeting young people online seems logical but older Americans have embraced technology, too, and want the benefits and ease of new devices and services.

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Social media: A necessary evil?

by Janet Eden-Harris — CMO & SVP Strategy, Market Force

Market Force just completed a consumer study of social media usage. Not surprisingly, every year we've looked at usage we've seen the numbers going up. About…

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Four tips for a successful Facebook page

by Lisa DiVirgilio

Always respond to fans - whether they post a positive or negative comment about your brand.

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Domino's UK's digital marketing efforts offer plenty of intrigue

by Alicia Kelso — Editor, QSRWeb.com

Wanna take a page from a business that is doing progressive marketing right? Check out Domino's UK. That team keeps turning out one cool promo after another…

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Using technology to upsell customers

by Shawn Chute — COO, Sutus

On-hold messaging is now advanced enough to work as a successful marketing tool.

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Is your restaurant on a desire path?

by Nate DaPore — President and CEO, PeopleMatter

Put your product on paths that grow more and more comfortable as consumers use them.

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Courting new trials

by Janet Eden-Harris — CMO & SVP Strategy, Market Force

Let’s talk for a minute about new trial. No, not the court kind, but the kind that every restaurant wants … new consumers trying out your restaurant for the…

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Jobs, consumer confidence & pizza

by Ed Zimmerman — President, pizza.com

Help out with any positive economics news; it will boost consumer confidence and help your business.

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The Apps of Foodservice

by Nate DaPore — President and CEO, PeopleMatter

Now is the time for restaurants to take control of their mobile presence -- develop apps, mobilize websites, give flexibility to online menus, add special…

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