Play ball! Make local sports sponsorships work brand magic

by S.A. Whitehead — Food Editor, Net World Media Group

Sports sponsorships hold big, positive benefits for restaurants at the local level, by connecting with customers in a fun, upbeat and even passionate level.

Blaze brings creativity to Warped Tour sponsorship

June 13, 2017

Blaze Fast-Fire'd Pizza is sponsoring this year's 41-stop traveling music festival, the 2017 Vans Warped Tour, a news release said. The brand has figured out…

Infographic: How online reviews can make or break your brand

Research quantifies the impact online customer reviews have on business performance. The reviews play a bigger role in the selection of restaurants than…

NetWaiter adds Google Connect

June 9, 2017

Restaurants can share their menus, hours, delivery details and other information thanks to the new Google Connect feature through NetWaiter that allows menus…

'Order in': Grubhub acquires Foodler

June 9, 2017

Grubhub said today it is acquiring one of North America's biggest independent online food-ordering services, Foodler, in an all-cash transaction, a news…

Cicis gets 'a li'l "crusty"' just in time for new CMO

May 31, 2017

Cicis is showing its customers a little summer love by featuring three stuffed crust pizzas to usher in the warmer days ahead, a news release said. Included in…

Papa John's tabs Wendy's Brandon Rhoten for global marketing

May 30, 2017

Papa John's has named Wendy's advertising and media leader Brandon Rhoten as its global chief marketing officer, reporting to President and COO Steve Richie.

Pizza Hut slices half off for golf championship

May 30, 2017

Pizza Hut is offering an online deal in honor of the NCAA Division I Men's Golf Championship on May 31. For that Wednesday only, customers can get half off all…

A gamut of great ways to make diners 'swoon' in June

by Seshu Madabushi — Founder & CEO, mKonnekt

If your brand's list of great things to celebrate, promote and connect with the community ends at Father's Day for the month of June, we've got a few surprises…

Papa John's latest hybrid model - Bacon Cheddarburger Pizza

May 24, 2017

Papa John's has come up with a solution for the group that can't decide whether they want burgers or pizza, in the chain's new Bacon Cheddarburger Pizza, a…

Paytronix report examines how to draw less frequent guests into loyalty program

May 22, 2017

Paytronix Systems Inc. has released a report that examines key metrics on guest loyalty programs. The report found that the majority of new members that join a…

Study: Fear of future invades restaurant leadership offices

May 18, 2017

Fear is invading the offices of restaurant brand leadership across the industry, according to a recent study from L.E.K. Consulting. A combination of…

The CIO-CMO partnership: The path to digital ordering dynamism

by Patrick Eldon — CEO, Ordertalk

Digital ordering success begins at the top of your organization with real alignment between those who lead the charge organizationally to make the system run…

Heads up: Here come 92 million Mother's Day revelers

Two out of every five Americans will dining out this Sunday, according to the National Restaurant Association.

From burgers to pizza, it's all about the 'hot'

May 11, 2017

Two QSR brands are putting diners' hot and growing penchant for heat and spice front and center on their permanent menus with fiery offerings.

The anti-app: why messaging is the new loyalty program

More than 60 percent of smartphone users download an average of zero apps every month, and most of those are opened only once. Roughly 75 percent of consumers…

Modern Market loyalty app lets customers order, pay and earn rewards

May 2, 2017

Modern Market, a fast casual restaurant, has introduced a new loyalty app that lets customers order, pay and earn rewards. The app is available in the App…

Boston's rebrand all about sports and pizza

May 1, 2017

In a move that's intended to reposition Boston's Restaurant & Sports Bar more firmly in the pizza, pasta, burgers and wings category, the chain is…

Future franchisees are watching: What do they see in you?

by S.A. Whitehead — Food Editor, Net World Media Group

Three restaurant industry leaders talk about branding strategy when it comes to the essential task of drawing franchisees in for business.

Webinar: Are you getting the biggest bang for your franchise marketing buck?

May 1, 2017

As restaurateurs, you not only sell to diners every day, but also simultaneously to future franchisees who may either be among those diners, in the local…