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Papa 'Alaura/Brent/Dougie's' new commercial takes emphasis off of 'John'

September 20, 2018

In a new 30-second video commercial, Papa John's puts the focus on just about everyone involved in the company except its founder, the embattled and all but ousted founder, John Schnatter.  Instead, franchisee, store managers and others insert their names into the "John's" spot in the company logo, quite literally pushing Schnatter out of the picture. 

The company's leadership has again shifted the emphasis in the promotion to the "120,000" people working at the chain daily even as Schnatter continues his legal and verbal war to get the company back under his leadership after resigning this summer following news he had used racially derogatory language during a media training session in May. 

Since then, Schnatter has filed legal action against the company's current leadership and staged his own online and in-the-media war to regain a foothold in the company, in which he still has almost 30 percent stock interest. 
 

Feature photo: iStock

Video: Papa John's