Pizza Hut puts the PJs back in pizza night

Feb. 2, 2017 | by S.A. Whitehead
Pizza Hut puts the PJs back in pizza night

Pizza and PJs just go together, and in the U.K. Pizza Hut is making that perfectly acceptable, even if diners choose dining out over delivery.

This week, the brand's Manchester-area restaurants opened in-restaurant "pajama-safe zones," so customers can stay comfy in their bunny slippers and long johns, even if they go to the chain's actual locations to enjoy a pie. 

According to an article in the U.K.'s Daily Express,Pizza Hut is opting to join what is apparently a new national passion in the British Isles for donning sleepwear even when one's eyes are wide open. In fact, the trend is so popular that the upscale department store, Selfridges, even told the newspaper its sleepwear sales jumped 20 percent last year.

"With the ongoing media debate covering whether we should or shouldn’t embrace the pajama craze," Pizza Hut UK Communications Head Gareth Hopley, told the newspaper. "We wanted to provide safe zones for all of our customers, whatever side they’re on, in the city where the trend divided the nation last month. We hope our ‘Pajama Safe’ and ‘Pajama Free’ zones provide retreats for like-minded lounge lovers and a welcomed break for those looking to escape the frenzy."

By the way, if you're sending messages to your British friends about this phenomenon, be sure and show you're an insider by spelling the word, "pajama" as "pyjama" as the British do. Then please ask them for us whether it might not be more accurate to refer to them as "pie-jamas," when worn to eat pizzas. ... I know, sorry.    

 

Photo: iStock


Topics: Business Strategy and Profitability, Customer Service / Experience, Marketing



S.A. Whitehead

Award-winning veteran print and broadcast journalist, Shelly Whitehead, has spent most of the last 30 years reporting for TV and newspapers, including the former Kentucky and Cincinnati Post and a number of network news affiliates nationally. She brings her cumulative experience as a multimedia storyteller and video producer to the web-based pages of Pizzamarketplace.com and QSRweb.com after a lifelong “love affair” with reporting the stories behind the businesses that make our world go ‘round. Ms. Whitehead is driven to find and share news of the many professional passions people take to work with them every day in the pizza and quick-service restaurant industry. She is particularly interested in the growing role of sustainable agriculture and nutrition in food service worldwide and is always ready to move on great story ideas and news tips.


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