Blake Shelton takes the spotlight for Pizza Hut’s new BBQ pizzas

May 13, 2014

Pizza Hut has launched a new line of BBQ pizzas that were inspired by Grammy-nominated country musician Blake Shelton. The line includes Blake’s Smokehouse BBQ, Hawaiian BBQ and Honey BBQ Chicken.

According to a news release, each pizza is now available for $11. They feature:

  • Blake’s Smokehouse BBQ: With hardwood smoked bacon and smoked ham flavored with a hint of sugar and pork.
  • Hawaiian BBQ: Featuring smoked ham flavored with a hint of sugar, pieces of pineapple and green peppers.
  • Honey BBQ Chicken: Topped with all-white meat chicken, hardwood smoked bacon and red onions.

The three recipes also include a toasted cheddar edge on the brand’s new Hand-Tossed crust and are topped with a Honey BBQ sauce.

“The new line of Pizza Hut BBQ Pizzas combines the bold flavors of our cheddar crust, sweet honey BBQ sauce and hand-picked ingredients to deliver recipes that satisfy with every single bite,” Executive Chef Wiley Bates III said in the release. “We drew inspiration from Blake Shelton in forming recipes that are distinctive yet appealing to a variety of tastes and we think the results are really going to wow those consumers looking for adventurous flavors in their food.”

The partnership with Shelton

A pizza and BBQ enthusiast, Shelton played a key role in inspiring the new menu items from Pizza Hut.

“Growing up in Ada, Oklahoma, Pizza Hut was a big deal in my community,” Shelton said in the release. “As a fan of BBQ and pizza, it has been a blast to partner with Pizza Hut to bring two of my favorite foods together.”

"The authenticity that Blake brings as a performer, personality and backyard BBQ enthusiast made him the ultimate fit for this launch and our brand,” said Jared Drinkwater, senior director of Marketing, Pizza Hut.

To promote the new pizzas and the partnership, fans will have a chance to snap a portrait with Shelton and the BBQ pie. In select Pizza Hut restaurants and high traffic areas around the country, life-size cutouts of Shelton holding his Smokehouse BBQ Pizza will be affixed for fans to capture a “Shelfie,” or a Shelton-inspired take on the selfie.  Fans are encouraged to share their “Shelfie” with Pizza Hut socially for potential prizes, including free pizzas. More information is available through the Pizza Hut twitter account.

Additionally, fans can get an early taste of the BBQ Pizza recipes on May 15-18 in Gulf Shores, Ala., where Pizza Hut will be giving out slices at Hangout Fest. The brand will be celebrating its Pizza Hut and Viacom Music Group (MTV, VH1 and CMT) Discover Great program.

Topics: Food & Beverage, Marketing / Branding / Promotion, Online / Mobile / Social, Pizza Hut, Pizza Sauce, Pizza Toppings

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