Bridg partners with Papa Murphy's for big results with lapsed customers

Papa Murphy's recently partnered with Bridg to create buzz and business with the chain's lapsed customers, according to a company press release.

"While we had existing customer data, we partnered with Bridg to extract, analyze and leverage the information to make it actionable,"  Tim Vu, Papa Murphy vice president for digital experience, said in the release. "Connecting data across our customer database, point-of-sale systems and custom eCommerce platform will help us deliver compelling offers and provide even greater value to families looking for a fresh dinner option."

Focusing specifically on lapsed customers, Bridg used Facebook and Instagram to offer ads with in-store coupons. As a result, the company reports:

  • Each dollar spent on advertising yielded $3.58 in revenue.
  • Half of the customers who clicked on the ads signed up for email notifications.
  • Revenue generated exceeded the total spend.

Topics: Customer Service / Experience, Franchising & Growth, Online / Mobile / Social, Operations Management, Sustainability, Systems / Technology

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