STRATEGIC PARTNERS
December 26, 2018
Yum China Holdings has completed its first Grow Local Initiative project, using company supply chain management expertise to source and distribute agricultural products in China to promote local economies and improve farmers' living conditions. Yum brand, Pizza Hut, sponsored the initial phase of the first project that is designed to strengthen China's Yunnan Province's burgeoning truffle industry, a news release said.
The Grow Local Yunnan truffle project has even produced its first milestone with Yum China's issuance of one of first scientific training manuals on sustainable Yunnan truffle farming, under the Yunnan University Press imprint.The publication enables the local government and Agriculture and Rural Affairs Office to train area farmers.
In fact, Yum China already worked with the Chinese Academy of Sciences, nutrition experts and an agricultural service company to train 860 Yunnan farmers between February and September 2018, while making online training available to the community.
"Poverty alleviation is one of the key areas we have been focusing on where we believe our expertise and scale can make the greatest impact," Yum China CEO Joey Watt said in the release. "We are in a unique position to leverage our supply chain management capabilities to make a significant contribution to communities across China.
"By helping local farmers improve farming techniques and connect to Yum China's customer base, we are confident that the Grow Local Initiative will help stimulate local economies and support the sustainable expansion of promising agricultural products."
Last April 2018, Pizza Hut launched its Truffle Pizza at more than 2,200 Chinese stores, using Yunnan-grown truffles. In the future, Pizza Hut's Super App will also be used to offer more quality, specialty agricultural products sourced in China.
