Domino's adds voice ordering function to mobile apps
Domino's Pizza has partnered with Nuance Communications to launch voice ordering for its iPhone and Android apps.
According to a press release, Domino’s new voice ordering platform is powered by Nuance’s Nina Mobile, an intelligent virtual assistant that leverages speech recognition, speech synthesis and natural language understanding technologies. The platform delivers a conversational customer service experience that allows users to speak an order and add items to their cart. The platform launches today in beta format, and additional enhancements will be made as customers become familiar with the feature.
“There will be a day when typing on keyboards or with thumbs on mobile devices will come to a close; we want to be the ones who continue to advance the technology experience — hand-in-hand with our customers,” Domino’s CEO Patrick Doyle said in the release. “Our mobile app users who are a part of this launch are truly helping set the foundation for the innovations of today, that will soon enough become the standards of tomorrow.”
The Domino's ordering apps for iPhone and Android are both available for free from the App Store on iPhone or the Google Play store on Android devices. Existing iPhone and Android app users will need the latest update to be able to utilize the voice ordering feature.
Domino’s said the voice ordering feature is the first of its kind in both traditional and e-commerce retail.