Pizza Hut will soon feature an ad on the streaming website Hulu that will allow fans to order a meal without leaving the site. According to CNN, the service will connect Pizza Hut's online ordering system to Hulu's interactive advertising system.
The article opined that this capability could become more ubiquitous with the growth of interactive ads. Hulu CEO Mike Hopkins called the ad an "in-stream purchase unit."
Once viewers are done placing their orders, the TV show will resume immediately.
Last year, Pizza Hut introduced its ordering app for Xbox 360 that allows users to order food straight from their gaming console.