More than financials: Market Force webinar to discuss use of customer-focused metrics

June 7, 2011

On June 23, Market Force, a provider of customer intelligence and customer experience services and solutions, will host a webinar about growing restaurant sales by using a variety of metrics.

During the webinar, Jerry Calabrese, former vice president of global restaurant measurement at McDonald's, will discuss the benefits of measuring more than just financial data to drive future same-store growth. He suggests, for example, also deploying mystery shoppers and customer surveys – tools that focus specifically on customer habits.

By combining these different types of data, it provides more insight into what actions you can take to improve your operations. Having more tools in place paints a more concise picture into what is working and what is not.

The right system can pull information from different units and centralize the data so that operators can gauge what actions will best drive sales moving forward.

Calabrese will suggestions on which metrics work best, the role technology plays in streamlining data, the benefits of having such technology in place, and the potential revenue uplift you can achieve for having such comprehensive information available.

During the webinar, Calabrese will be joined by Janet Eden-Harris, CMO and SVP of Strategy for Market Force Information. The event will also include a Q&A panel at the end.

For more information or to register for this free webinar, click here.

Topics: Business Strategy and Profitability, Customer Service / Experience, Operations Management, Systems / Technology, Webinars

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