Papa Murphy's launches new site, ordering platform

Papa Murphy's has launched a website and digital ordering platform, a news release said. The digital creative agency, Fuzz LLC, created the new online presence with a simpler, cleaner design, while Olo is providing the new e-commerce platform, which Papa Murphy's said is the first phase of digital transformation. 

The ordering platform sends texts when order are ready to pick up and in the near future will allow half-and-half pizza orders. Likewise, franchisees now have access to a streamlined payment system with added payment options and can now highlight promotional products and get augmented local hiring support through an easier application process.

"Utilization of the Olo platform sets up Papa Murphy's for exploring additional options to expand convenience, such as delivery, to continue making this incredible bake-at-home pizza more accessible than ever," Olo founder and CEO Noah Glass said in the release.

Papa Murphy's has more than 1,500 stores in 39 states, Canada and the United Arab Emirates.

Topics: Business Strategy and Profitability, Customer Service / Experience, Marketing / Branding / Promotion, Online / Mobile / Social, Online Ordering

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