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Pinot Noir takes over as most popular restaurant wine order

November 13, 2013

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Research firm Restaurant Sciences LLC has released its annual Wine-By-the-Glass Price Study, revealing several shifts in the wine-by-the-glass popularity so far this year. For the first time, Pinot Noir surpassed Merlot in sales.

While on-premise patrons preferred Chardonnay for white and Cabernet Sauvignon for red, blended wines increased market share for both whites and reds.

"Pinot Noir wine-by-the-glass sales continued to soar," said Chuck Ellis, president and CEO of Restaurant Sciences LLC. "We also saw blended reds make a strong showing and Muscato crack the top five wines-by-the-glass compared to 2012 preferences. American diners cooled to Red Zinfandel, as they are increasingly selecting blended reds and Malbecs by the glass."

Read more about food and beverage trends.