Restaurant.com has added "Verified Diner Reviews" to help consumers find local establishments and share their opinions.
The Restaurant.com Verified Diner Reviews add authenticity as they are posted by verified diners, the site said.
Restaurant.com also has simplified the search process on its website, allowing diners to browse local eateries and deals by star ratings and locations.
"Our stars are awarded by diners, not anonymous Web users, making Restaurant.com the place to go for honest feedback on where to eat," said Christopher Krohn, president and chief marketing officer, Restaurant.com.
To ensure the integrity of the restaurant review, all Restaurant.com Verified Diner Reviews meet the following standards:
Research released by the NPD Group in June 2012, revealed that online reviews influence dining decisions especially for new or not widely known restaurants.
Read more about customer experience.