Super Bowl Sunday generates 80% increase in sales at Domino's

Jan. 22, 2014

Domino's Pizza is planning to deliver more than 11 million pizza slices and 3 million chicken wings on Super Bowl Sunday, Feb. 2. Historically, Super Bowl Sunday is the biggest day of the year for the brand, with a nearly 80-percent increase in business compared to a typical Sunday.

Additionally, the company expects to see a 30-percent increase in digital orders over a typical Sunday.

"Every night in a Domino's store is a practice for the biggest Sunday in football," Chris Brandon, Domino's Pizza spokesperson, said in a news release. "Our team is certainly ready to tackle the big rush coming up next week. We're pumped up for the opportunity to deliver a great game day meal to millions of football fans."

Domino's Pizza has released other Super Bowl Sunday stats, including:

  • On Feb. 2 in the U.S. alone, Domino's delivery drivers will cover the equivalent of more than 525 round trips from Seattle to Denver — a 50 percent increase over a typical day.
  • While both Denver and Seattle Domino's stores will see high sales at the beginning of the game, the city of the winning team will likely see higher sales at the end of the night.
  • Domino's expects to sell 3 million chicken wings (boneless and bone-in), which is a 179 percent increase over a typical Sunday.

Read more about trends.

Topics: Domino's Pizza, Operations Management, Staffing & Training, Trends / Statistics

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