Yum asks, 'Why shouldn't the chicken cross the road?'

Feb. 13, 2017
Yum asks, 'Why shouldn't the chicken cross the road?'

Yum is taking its chicken show on the road, according to a conference call with the Louisville-based company's CEO Greg Creed Thursday, who said the company is adding delivery to its KFC brand. 

Though Creed did not provide a potential launch date for the KFC delivery initiative, according to Louisville Business First, Yum sees KFC as its next delivery brand. Yum Brands also includes the Taco Bell and delivery-centric Pizza Hut brands, but Creed said it is KFC bucket-based product that most lends itself to home delivery, bringing the potential of a whole new food category to what has always been primarily pizza territory.

"The great thing about KFC is it is perfectly set up to be delivered," Creed said on the call. "There is nothing better than a bucket of original recipe chicken in terms of a transportation vehicle, [a] product that holds its heat, delivers well."

Though Creed did not specify when an intensified delivery service would begin for KFC, he did say he felt it was an initiative that would likely go global, rather than only being available in the U.S. 
About 5,000 of the 20,000-plus current KFC locations worldwide currently offer delivery, while only about 400 Taco Bell locations do so.

Creed told those on the Thursday call that Taco Bell customers also want delivery, but Yum leadership is still working on the logistics of applying the service more widely to that brand. Meanwhile, about 90 percent of all Pizza Hut sales are delivery or carryout-based, he said. 

And the pizza-fication  of chicken continues

In fact, KFC seems to have caught "pizza fever" all the way around, since also this week the brand introduced a chicken-crusted pizza conglomeration in Singapore, called  "Chizza." This is the same mash-up of fried chicken breast with pizza sauce, chicken, ham, pineapple, mozzarella and KFC’s cheese sauce that the brand debuted two years ago in the Philippines and then India, according to Money magazine.

Yum has not said whether or when the menu item would be available elsewhere worldwide, including the U.S.


Topics: Business Strategy and Profitability, Cheese, Customer Service / Experience, Delivery, Dough


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