Marketing Blogs
Small businesses don’t 'like' the new Facebook
by Ed Zimmerman — President, pizza.com
Facebook finally adopted the publishing model of the old school media: If you want to publicize your business, you have to pay. Small business owners and…
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How to choose the best rewards for your loyalty program
by Bob Leonard — Owner, Bolen
It's important to set the minimum purchase amount at a reasonable level so customers don’t get frustrated that they are never earning punches and thus feel…
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Having a loyalty app will help increase your bottom line
by Bob Leonard — CEO, iMobile3
Membership in loyalty programs is growing at a rate of 26.7 percent and loyalty programs can increase a brand’s market share by 20 percent.
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Which is better for your business: A mobile website or a mobile app?
by Bob Leonard — CEO, iMobile3
Millennials expect your website to have more than just your location, hours of operation and phone number; they want to see your menu, reviews, promotions and…
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Is it time for a mobile site? Check for yourself in Google Analytics
by Greg M — SM, aCTIVEmOBI
Sixty-one percent of mobile users will simply leave a website that is not optimized for viewing on their device and will move on to competition.
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Taking the ambiguity out of local marketing strategies
by Nate Riggs — CEO / Owner, NR Media Group
HuHot's VP of Marketing shares how to get franchisees to weigh in on marketing decisions, and how to blend corporate standards with local store marketing…
read nowThree ways restaurants can be smarter with local schools
by Ed Zimmerman — President, pizza.com
Online ordering is the perfect way to remind students, parents and school administrators that you care about their needs by offering them a quick and…
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What are Any’tizers, Tanglers, Frisnacks or Wrappetizers?
by Darrel Suderman — President, Food Technical Consulting
Restaurants can sell snacks at premium profit margins and can be more exciting for guests than the traditional core menu.
read nowHow one restaurant concept leverages Yelp reviews for sales growth
by Nate Riggs — CEO / Owner, NR Media Group
Every star on a Yelp review leads to a 5 to 9-percent increase in revenue and First Watch uses the site as part of its business model.
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Mobile CRM is a game changer that puts every restaurant on an even playing field
by Jitendra Gupta — Mobile CRM Director, Punchh
Heavy users of a brand do respond to rewards, but most customers prefer nuanced benefits, like special status as a VIP who gets access to private promotions.
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Reward and loyalty programs for your catering customers
by Erle Dardick — CEO, Monkeymedia
Provide your customers with the option to select which program they prefer.
read nowMillennials want more than brand familiarity
by Ed Zimmerman — President, pizza.com
Younger consumers are willing to pay extra for products from companies with positive social, environmental impacts.
read nowMobile apps are restaurant marketing’s future, not mobile websites
by Jitendra Gupta — Mobile CRM Director, Punchh
Apps must provide significant value and engagement to users, not just routes to ads or videos or other low-value ends.
read nowThe top five Social Restaurant Podcasts
by Nate Riggs — CEO / Owner, NR Media Group
From using Google Glass for training, to cultivating a company culture without an office, Riggs looks at his favorite topics.
read nowKeeping your restaurant guests 'hoppy'
by Nate Riggs — CEO / Owner, NR Media Group
Learn from an insider what the craft beer business can do for your restaurant brand.
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3 reasons why the Starbucks app would fail at your restaurant
by Noah Glass — CEO, Olo
Without mobile ordering, customers only seem to care about mobile payment if you give them free coffee.
read nowHow to surprise and delight your loyal customers
by Jitendra Gupta — Mobile CRM Director, Punchh
Customers spend 15-20 percent more when they order online, so reward them for Web orders.
read nowThe personal touch
by Ed Zimmerman — President, pizza.com
If you want to earn the public's trust and their business, you have to be transparent.
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Using technology to reach Millennials
by Jeff Fromm — Executive Vice President, Barkley
A key finding of our first Millennial study was the mantra, "Useful is the new cool." In our follow up study, "Millennials as New Parents: The Rise of a New…
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Stop that tweet! Millennials just like everyone else
by Tracy Henderson — founder, Center Reach Commmunication
The younger demographic trusts word of mouth, but considers 'digital word of mouth' the same as a call from mom.
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