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Marketing Blogs

Capturing that elusive 'earned media': A reporter's 6 pointers for pizza brands

by S.A. Whitehead — Food Editor, Net World Media Group

You might call earned media the "snow leapard" of restaurant marketing -- elusive, hard to capture, but potentially invaluable when you can land it for your…

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When pizza brands take root: Franchisee's tips on growing your pizzeria's community connections

Your Pie franchisee Lisa Maclellan said restaurant operators stand to gain a long list of business and personal positives by establishing strong roots in their…

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Why Domino's 'offensive game' may be big winner Super Bowl Sunday

by S.A. Whitehead — Food Editor, Net World Media Group

How does a pizza brand really use Super Bowl Sunday pizza orders to break into a cache of new customers? Domino's offensive game this Sunday appears to be a…

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Is your supply chain management system really 'app' to the job?

by Andrew Rosenbloom — Director of Marketing, Consolidated Concepts

Inventory and problem-spotting as you go, massive time and money savings, and just maybe a restaurant staff mood-improving makeover: These are some of the…

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Positive pizza guest engagement? It's all how (when, where) you ask the questions

by Robert Whitehead — Director Retail & Hospitality Technology, Softtek Integrations

Customer insight makes the restaurant world go 'round because it gives pizza brands a critical competitive advantage. And while many brand leaders may think…

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When the noon pie crowd dwindles, here's how to rekindle

by Ray Reddy — CEO and Co-Founder, Ritual

It's colder and those noon-time crowds may feel less like coming in for a pie than they did in the hazy, lazy days of summer. Here are some seasonal and other…

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Making data make your pizza brand unlock customers' hearts

by Robert Whitehead — Director Retail & Hospitality Technology, Softtek Integrations

Though the basic dynamics of the dining experience are pretty much the same as they've always been, any competitive pizza brand today knows data is the…

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Does your website throw up hurdles for disabled customers?

California employment litigation attorney, Brian E. Cole II sees website accessability lawsuits soaring, and pizza brands are certainly not immune. In this…

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Making your pizza pack 'em in this pro football season

by Andrew Rosenbloom — Director of Marketing, Consolidated Concepts

Pro football season is off and running and pizza is usually not far behind. But pizza purveyors without a plan for capitalizing on all that potential business…

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Papa John's bitter battle over the brand intensifies with leadership's statement

by S.A. Whitehead — Food Editor, Net World Media Group

Papa John's corporate leadership Wednesday night released a blistering statement that repeatedly calls out the chain's founder for mistruths, misdeeds and…

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Pizza biz revenue-redoubling plan: Office networks

Lest anyone doubt it, even the top brass of the biggest companies like a great pizza for lunch now and then. That could mean a great new source of revenue for…

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The power a social media policy plugs into your brand

by Kelly Jensen — Marketing Manager, PAR

Brands without well-researched corporate social media policies for employees are not only leaving employees in the dark, but also potentially exposing…

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Lessons learned about restaurant delivery from another kind of 'delivery experience'

by Noah Glass — CEO, Olo

The restaurant industry is in the midst of a massive $200 billion shift to digital that has become an business imperative for all players who truly want to…

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The perks for pizza operators in intelligent checklists

The pizza operator's indispensable checklist gets intelligent and brings big perks along for the ride.

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3 big pizza trends bring bigger pizza kitchen concerns

By Charlie Lewis Culinary Supply Chain Specialist/Consolidated Concepts    The rate of change in foodservice has always been swift, but technology is…

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Restaurant tech: What pizza operators need now to woo today's customers

by Christopher Sebes — president, Heartland Commerce

Your customers are a bit like very engaged parents: They have expectations. That is particularly true today when it comes to the tech your brand offers to stay…

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Points to ponder before 'playing around' with pizza payment

by Andre Stoorvogel — Head of Marketing, Bell ID

The payment landscape is changing rapidly and these three areas will help you prepare.

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7 ways tech can ease managers' employee management efforts

Some forward-thinking brands are already using comprehensive workforce management solutions to automate time-consuming, error-prone efforts related to time and…

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What really rocks 'em in food-centric social media? These top 7 2017 campaigns give clues

From Wendy's to Coke, check out seven foodservice companies that won the internet this year.

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4 paths to data breach prevention

by Howard Finch — VP Sales, Ingenico

To prevent data breaches and strengthen payment security, restaurants should consider several key technologies on the market, including the latest developments…

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