Wendy's twitter-mania: Is brand 'character assassination' a dead end?

by S.A. Whitehead — Food Editor, Net World Media Group

There has long been a credo in advertising that great brands don't denigrate, they differentiate since some argue that when chains start taking shots at each…

Restaurants dish out savings to soothe the stressed tax filer

by S.A. Whitehead — Food Editor, Net World Media Group

Restaurants are doing their part to calm the masses with money-saving deals on Tuesday, the nation's day of shared tax-paying pain.

Rosati's CEO: 'If your company is a boys club then join the club'

by Cherryh Cansler — Publisher, FastCasual.com

Marla Topliff, president of Rosati's Pizza, fell in love with the restaurant business after working as a marketer for Rosati's.

5 key actions to maximize mobile email marketing

by Seshu Madabushi — Founder & CEO, mKonnekt

Being in the restaurant business today means being in the business of mobile communication. These five steps are key to making that mobile marketing work well.

Stay solid: Join the movement to add 'e' to Pi Day

by S.A. Whitehead — Food Editor, Net World Media Group

Enough of this obscure 3.14 math stuff. Join restaurateurs everywhere to make this day about the real "pie" — the one dripping with cheese on a steamy crust.

Happy Pizza Day ... particularly you, Texas, Michigan

by S.A. Whitehead — Food Editor, Net World Media Group

Pizza Marketplace wishes you a Happy Pizza Day. And just for kicks, we thought we'd share a little list that Welcomemat Services sent our way about which…

Pizza Hut puts the PJs back in pizza night

by S.A. Whitehead — Food Editor, Net World Media Group

Pizza and PJs just go together, and in the U.K. Pizza Hut is making that perfectly acceptable, even if diners choose dining out over delivery.

Snow, sweets and Super Bowl: February is a marketer's dream

by Seshu Madabushi — Founder & CEO, mKonnekt

From Super Bowl Sunday to Valentine’s Day Tuesday, February may be the dead of winter in the Northern hemisphere, but this second month of the year is still…

Seizing the media opp: Tricky, but potentially very rewarding

by S.A. Whitehead — Food Editor, Net World Media Group

Brand promotional opportunities are everywhere for the restaurant industry, and there may be no better examples of that than two national news events this week…

4 Facebook factors to face down for maximum brand impact

by Seshu Madabushi — Founder & CEO, mKonnekt

With 1.8 billion active users each month, nearly one-third of whom are in that golden 25-to-34 demographic, Facebook is a potential source of restaurant gold…

UK Pizza Hut delivering 'mood-enhancing' pizza on 'Blue Monday'

by S.A. Whitehead — Food Editor, Net World Media Group

In case you're unable to roll out of bed this time of year and didn't know it, this coming Monday is Blue Monday, the most depressing day of the year…

Why Dominos and Papa John's sales are up in a food service downturn

by Jennifer Wiebe — Marketing Manager, Speedline Solutions

Why are some pizza chains thriving in an overall economic downturn for the restaurant industry? The answers speak volumes about today's customers' demands.

Are you accounting for those holiday gift cards correctly?

by Dustin Minton — National Restaurant Practice Co-Leader, BDO USA, LLP

For many restaurants, the holiday season bustles with promotions, parties and gift card sales. But amid the season's cheer, restaurants must account for these…

5 ways to attract the under-tapped teen consumer

As the restaurant industry faces among the lowest annual revenues since 2008, the teen market represents a bright spot in future spending. For the restaurant…

What to learn from DC pizza brand's fake news nightmare

by S.A. Whitehead — Food Editor, Net World Media Group

The potentially brand-ending effects of rumor in the Internet age became painfully evident Sunday when a fake news report connected to Washington D.C's…

Series part II: 5 key questions to ask about digital signage software

By Stuart Armstrong/ ComQi Group President 

A load of tasty restaurant LTOs tell veterans 'Thanks'

by S.A. Whitehead — Food Editor, Net World Media Group

It's quite a week to be an American with tomorrow's presidential election and Friday's celebration of Veterans Day. Many restaurant brands are playing up this…

5 prep steps to maximize holiday restaurant business

by Seshu Madabushi — Founder & CEO, mKonnekt

Don’t look now, but the holiday season has, in the view of many, already started. For retailers, this is cash-or-crash time. For restaurant operators, this…

7 ways to "Wow" your customer base

Brands often over-think the process when they’re attempting to come up with great ways to "surprise and delight" their customers. It doesn't have to be…

How do millennials love thee? Let 'em count the ways

by Seshu Madabushi — Founder & CEO, mKonnekt

Millennials are a prime focal group for targeted marketing, a relatively untapped approach that marketers are slowly lining up to use for this age demographic.