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Marketing News & Media

Pizza Hut slices half off for golf championship

May 30, 2017

Pizza Hut is offering an online deal in honor of the NCAA Division I Men's Golf Championship on May 31. For that Wednesday only, customers can get half off all…

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A gamut of great ways to make diners 'swoon' in June

by Seshu Madabushi — Founder & CEO, mKonnekt

If your brand's list of great things to celebrate, promote and connect with the community ends at Father's Day for the month of June, we've got a few surprises…

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Papa John's latest hybrid model - Bacon Cheddarburger Pizza

May 24, 2017

Papa John's has come up with a solution for the group that can't decide whether they want burgers or pizza, in the chain's new Bacon Cheddarburger Pizza, a…

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Paytronix report examines how to draw less frequent guests into loyalty program

May 22, 2017

Paytronix Systems Inc. has released a report that examines key metrics on guest loyalty programs. The report found that the majority of new members that join a…

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Study: Fear of future invades restaurant leadership offices

May 18, 2017

Fear is invading the offices of restaurant brand leadership across the industry, according to a recent study from L.E.K. Consulting. A combination of…

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The CIO-CMO partnership: The path to digital ordering dynamism

by Patrick Eldon — CEO, Ordertalk

Digital ordering success begins at the top of your organization with real alignment between those who lead the charge organizationally to make the system run…

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Heads up: Here come 92 million Mother's Day revelers

Two out of every five Americans will dining out this Sunday, according to the National Restaurant Association.

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From burgers to pizza, it's all about the 'hot'

May 11, 2017

Two QSR brands are putting diners' hot and growing penchant for heat and spice front and center on their permanent menus with fiery offerings.

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The anti-app: why messaging is the new loyalty program

More than 60 percent of smartphone users download an average of zero apps every month, and most of those are opened only once. Roughly 75 percent of consumers…

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Modern Market loyalty app lets customers order, pay and earn rewards

May 2, 2017

Modern Market, a fast casual restaurant, has introduced a new loyalty app that lets customers order, pay and earn rewards. The app is available in the App…

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Boston's rebrand all about sports and pizza

May 1, 2017

In a move that's intended to reposition Boston's Restaurant & Sports Bar more firmly in the pizza, pasta, burgers and wings category, the chain is…

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Future franchisees are watching: What do they see in you?

by S.A. Whitehead — Food Editor, Net World Media Group

Three restaurant industry leaders talk about branding strategy when it comes to the essential task of drawing franchisees in for business.

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Webinar: Are you getting the biggest bang for your franchise marketing buck?

May 1, 2017

As restaurateurs, you not only sell to diners every day, but also simultaneously to future franchisees who may either be among those diners, in the local…

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Pinkberry/Paytronix promotion reveals open rates' 'dirty little secret'

April 26, 2017

Last Independence Day, Pinkberry generated a few of its own fireworks when it launched a wildly successful double points ice cream promotion using the brand's…

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How well do you mitigate risk? Learn from those who have been there

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Companies face a new set of risks in today's marketplace due to new technology. The need to manage human resources remains as critical as ever.

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3 execs describe how to take on the world without losing your brand

by S.A. Whitehead — Food Editor, Net World Media Group

Taking a brand to another country is one of the most complex challenges a brand's leadership can undertake. At the Restaurant Franchising and Innovation Summit…

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Restaurant industry upbeat for 2017; big year for digital marketing

April 24, 2017

This year promises to be a lucrative one for the restaurant industry, according to the Toast Restaurant POS "Restaurant Success in 2017 Industry Report," which…

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Wendy's twitter-mania: Is brand 'character assassination' a dead end?

by S.A. Whitehead — Food Editor, Net World Media Group

There has long been a credo in advertising that great brands don't denigrate, they differentiate since some argue that when chains start taking shots at each…

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Restaurants dish out savings to soothe the stressed tax filer

by S.A. Whitehead — Food Editor, Net World Media Group

Restaurants are doing their part to calm the masses with money-saving deals on Tuesday, the nation's day of shared tax-paying pain.

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New tech finds, funnels real-time restaurants digital sign content

April 11, 2017

Allure is debuting an advanced content automation technology for digital signs and other devices used in the fast food and fast casual sectors. Allure…

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