Customers demand targeted, relevant marketing messages

by Vic Mahadevan — CEO, Punchh

When blended, data on purchases, frequency, preferences, social media activity forms a 360-degree customer profile that can be used to build a long-term…

How to increase revenue in your restaurant without sacrificing customer service

Finding ways to boost profitability while still retaining your customer base is quite possible: it’s just a matter of adding perceived value to your restaurant…

4 ways to win with in-store marketing

by Kent Barkouras — EVP Restaurant Solutions, Primary Color Systems

No matter what other problems your restaurant faces, if you can consistently get enough people in the door those problems ultimately will not matter. High…

20K free Domino's pizzas up to bat for MLB no-hitters

June 23, 2015

Domino's is offering free pizzas for every no-hitter through the end of the Major League Baseball season.

Old Chicago Pizza promotional tour honors regional food

June 22, 2015

Participating locations will feature specialty menu items representing signature dishes from New York City, Chicago and Southern California.

Success pours from Buffalo Wild Wings' beer program

by Nicole Troxell — Associate Editor, Networld Media Group

The surprising element of success at Buffalo Wild Wings is not just the restaurant's wings, according to CEO Sally Smith in her BAR Keynote Speech at the…

Heroes saluted with slices at Villa Italian Kitchen

June 2, 2015

Villa Enterprises, operator and franchisor of Villa Italian Kitchen, announced a promotion to honor all officers and military with a buy-one get-one-free…

Pizza Patron promotion driving lunch traffic

May 26, 2015

Dallas, Texas-based Pizza Patrón has launched its $3.99 large pepperoni lunch pizzas for a limited time.

The hidden benefit of SMS text marketing messages

Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.

Website connects restaurant industry to online marketplace

May 4, 2015

Pace Public Relations announced its newest client, The Restaurant Zone, a tech-startup designed to help restaurant owners, operators and workers.

This gay-marriage thing isn't going away: what your restaurant needs to consider when taking a stance

by Nicole Troxell — Associate Editor, Networld Media Group

With increasing support for and legalization of gay marriage among the majority of Americans, particularly millennials, it's worth considering how engaging in…

Pizza Hut executive discusses importance of mobile customer engagement

Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.

Extra! Extra! How the odd pairing of newspapers and pizza built a successful brand for Pizza Press

by Nicole Troxell — Associate Editor, Networld Media Group

Extra! Extra! Read all about it! Read about how two seemingly unrelated concepts - pizza and newspapers - have merged together to create a brand experience at…

California Pizza Kitchen Turns 30

March 27, 2015

​California Pizza Kitchen will celebrate its 30th anniversary on March 27.

Marco's celebrates National Spinach Day by fighting hunger

March 23, 2015

On Thursday, March 26, Marco’s Pizza is celebrating National Spinach Day by offering customers a free medium Grilled Chicken Florentine pizza for bringing a…

Free lunch when 16-beats-a-1 at Little Caesars Pizza

March 13, 2015

Little Caesars is offering basketball fans a chance at free lunch at participating restaurants on Monday, April 6, if any #16-seeded team beats a #1-seeded…

Your Pie celebrates math with $3.14 discounts

March 6, 2015

Your Pie announced the brand’s 7th annual celebration of Pi(e) Day on March 14th.

Boston Pizza unveils documentary-style marketing campaign

February 26, 2015

Canada-based Boston Pizza unveiled a new brand positioning featuring the tagline ‘We’ll Make You A Fan’ that began Feb. 21 with a 30-second brand essence spot…

From Guinness record setter to Oscars night: How Big Mama's is turning fame into fortune

by Nicole Troxell — Associate Editor, Networld Media Group

How does a company capitalize on its fame and turn old news into something lasting and sustainable?

Domino's marketing to allow planning for 'influx of food and labor costs'

February 23, 2015

Deliver Media, a full-service marketing agency that serves numerous Domino’s locations nationwide, has implemented a new method to introduce five new creative…