C-Speak: Cincinnati Reds' success with food lockers paves way for restaurant uses

| by S.A. Whitehead

"I want to have a relationship with you, but I don't want to talk to you." That’s the way one millennial on a Fast Casual Executive Summit panel recently qualified the way she views ordering food at most restaurants today. And like it or not, that’s the level of engagement most diners want today.

QSRweb Editor Shelly Whitehead recently chatted to Don Dierig, General Manager, Delaware North Sportservice, Phil Castellini, Chief Operating Officer of the Cincinnati Reds, and Kent Savage, founder and CEO of Apex Supply Chain Technologies about how Cincinnati Reds baseball home stadium is using an Apex Supply Chain Technologies-designed ordering and food retrieval system to engage fans. They seem to love the convenient, hassle-free tool for quickly ordering, paying and retrieving freshly made food with minimal disruption.

 


Topics: Business Strategy and Profitability, Case Studies, Customer Service / Experience, Delivery, Equipment & Supplies, Food & Beverage, Hot Products, Online / Mobile / Social, Online Ordering, POS, Systems / Technology

Companies: Apex Supply Chain Technologies



S.A. Whitehead

Award-winning veteran print and broadcast journalist, Shelly Whitehead, has spent most of the last 30 years reporting for TV and newspapers, including the former Kentucky and Cincinnati Post and a number of network news affiliates nationally. She brings her cumulative experience as a multimedia storyteller and video producer to the web-based pages of Pizzamarketplace.com and QSRweb.com after a lifelong “love affair” with reporting the stories behind the businesses that make our world go ‘round. Ms. Whitehead is driven to find and share news of the many professional passions people take to work with them every day in the pizza and quick-service restaurant industry. She is particularly interested in the growing role of sustainable agriculture and nutrition in food service worldwide and is always ready to move on great story ideas and news tips.


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