First ground-up Pizza Hut/Pasta Bravo combo opens in Tennessee

Dec. 9, 2003

CLARKSVILLE, Tenn.—When the nation's first freestanding Pizza Hut/Pasta Bravo restaurant opens here on Dec. 10, it shouldn't take long for customers to see it's not Pizza Hut as they've grown to know it.

According to The Leaf Chronicle, the new dual-brand unit has the look "of an upscale Italian patio with tile floors and concrete mosaic tables."

Several months ago, Pizza Hut acquired licensing rights to the 15-unit California-based Pasta Bravo chain in an effort to broaden its menu and ultimately boost dine-in traffic.

"From the uniforms to the service platform, everything is completely different from the Pizza Huts of old," said Carl Carreca, president and CEO of Carreca Enterprises Inc., which runs the store along with 11 other Pizza Huts.
The list of pizzas toppings will include shrimp, and a wide variety of pastas will come with a choice of more than eight sauces. The salad bar will feature upscale offerings beyond the basic greens.

"Over time, it just made all the sense in the world to the company that pasta and pizza go together," said Carreca.

The Clarksville site seats 122, according to the report, and will employ 65.

Topics: Pizza Hut

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