Instant pizza system boosting Eagle Boys' sales by 40%, chain claims

March 23, 2003

QUEENSLAND, Australia -- The Eagle Boys pizza chain said the success of its Eaglexpress instant pizza system is leading it to expand further across Brisbane.

According to The Courier-Mail, the chain, founded in 1987 by entrepreneur Tom Potter, has 20 shops in metropolitan Brisbane, but is eyeing three more. In other published reports, Potter said Southeast Asia likely will become Eagle Boys' next nesting ground.

A spokesman for the chain said its Eaglexpress system launched in 2002, which guarantees pizzas in two minutes or less to carryout customers, has boosted sales some 40 percent.

"Eagle Boys is a popular and well established Australian pizza brand," he said. "The world-first instant pizza service has been a bit hit with Australians who are on the move."

Eagle Boys sales are about AUS $100 million (U.S. $59 million) a year, one seventh of the AUS $700 million (U.S. $413.3 million) pizza market it shares with Pizza Hut, Domino's Pizza and Pizza Haven.

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