Marco’s finds footing in by-the-slice sales

 
June 5, 2014

Marco’s Pizza locations in Denver are capitalizing on their by-the-slice sales. The company said the Denver market is ripe for such sales, with heavy walk-in and on-the-go traffic.

Other local concepts have been focusing on slice sales, the company said, which offer a higher profit margin for stores.

“In a market with a lot of fast food competition like Denver, they can give a restaurant an edge,” Marco’s said in a company announcement. Accordingly, lunch at Marco’s locations in Denver is a big focus as the company looks to continue its expansion in the market.  

"A slice of pizza is the fastest food around," area developer Chase Kintz said in the release. "It's not a pre-made food at Marco's. Pizza Hut just started selling by the slice, but we've been selling it by the slice for a while now. We make the dough fresh in stores every day, and we're on the forefront of this gourmet pizza trend."


Topics: Franchising & Growth , Operations Management


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