Zaffiro's Pizzeria and Bar to open third Marcus Theatres location

 
Aug. 1, 2012

Marcus Theatres, a division of The Marcus Corporation, has announced its third Zaffiro's Pizzeria & Bar will open to the public on Aug. 3 at its Ridge Cinema in New Berlin, Wis., a western Milwaukee suburb.

"We are excited to open our third Zaffiro's Pizzeria & Bar – our second in the Milwaukee area. A Milwaukee tradition since 1954, many residents are already familiar with Zaffiro's handmade-to-order pizzas and we are excited to offer these famous specialty pies to the residents of the New Berlin area," said Bruce J. Olson, president of Marcus Theatres. "In addition to the cracker-thin-crust pizza, the menu will offer small plate appetizers, fresh salads such as the 'Kitchen Sink' salad, a variety of pastas, torpedoes and sandwiches and mouth-watering desserts."

In addition to Zaffiro's signatures, homemade gelato will be introduced at this location. The frozen treat will be available in a variety of flavors and will be made daily.

The 165-seat restaurant is the largest of the company's three restaurants and will include a full-service bar offering signature cocktails, happy-hour specials and an extensive beer and wine list. The restaurant also will include delivery service and carryout service for local residents. Similar to its other two locations, the New Berlin Zaffiro's will provide iPads for guests to enjoy as they dine and live acoustic music on Thursday and Friday evenings.

"We are excited to share the unique dining and entertainment experience that Zaffiro's Pizzeria & Bar offers with the families of New Berlin and the surrounding areas. From the first location in Mequon in 2009, we have continued to expand the Zaffiro's brand to other markets in the Midwest and are finding the majority of our followers are attracted not only to the super-thin crust pizza, but the overall experience the restaurant provides – excellent pizza with fresh ingredients in a great environment," said David Marcus, partner of Hospitality Democracy, the franchisor of the Zaffiro's brand.

In addition to the Zaffiro's Pizzeria & Bar restaurant, a Zaffiro's Express service has been added to the concession area inside the theatre. Guests can order 8- or- 16-inch pizzas, along with other Zaffiro's menu items at the counter to take with them into the auditorium and enjoy during the movie.

Read more about restaurant layout and design.


Topics: Food & Beverage , Franchising & Growth , Operations Management , Restaurant Design / Layout


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