Domino's, Ford team up for in-car ordering platform
This week, Domino's Pizza and The Ford Motor Company will unveil their new Easy Order platform. This new feature will allow customers to place a pizza order from their car using the Ford SYNC AppLink and Domino's Pizza Profile platform.
The demo will take place Wednesday at the 2014 International CES in Las Vegas. According to a news release, Easy Order will be available to consumers in mid-2014.
At that time, Domino's customers who have a Pizza Profile on their Domino's mobile app, as well as the Ford SYNC in-car connectivity system, will be able to place their saved "Easy Order" in a few voice-activated steps.
"This is, no question, one of the coolest in a long list of recent technology innovations for Domino's," Patrick Doyle, Domino's president and CEO, said in a news release. "To be able to partner with a brand like Ford, with its terrific SYNC technology, to offer yet another way to bring our ordering app experience to life makes it all the better."
Domino's customers can save their favorite pizza and menu item combination, address and payment information using the Easy Order function at dominos.com or on their mobile app. The order can then be placed through the mobile app using voice commands provided by the SYNC system.
"We're thrilled to add Domino's to the ever-expanding lineup of mobile apps Ford drivers can use hands-free," said Julius Marchwicki, global product manager for Ford SYNC AppLink. "Americans love pizza, and now they can have one ready for carryout or delivery when they are on their way home or heading to a gathering with friends."
The AppLink feature enables drivers to control selected apps on connected smartphones and tablets using the SYNC voice button on the steering wheel or the audio system buttons of equipped Ford vehicles.
SYNC AppLink is available on more than 1 million Ford vehicles including Fiesta, Mustang, Edge, Explorer, Flex, Expedition, Transit Connect, Fusion, Taurus, F-150, Super Duty, Focus, E-Series and C-MAX hybrids.
"We will continue to come up with every way possible to conveniently order from Domino's, and use technology to offer the best customer experience possible," Doyle said. "This is just the latest step, and we are very excited to roll this out later this year."
Check out the companies' video showcasing the new technology:
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