For pizza operators, these Halloween daylight hours must feel a little like watching for the flag to drop at the start of the Indy 500. Everything is ready. Everybody and every supply is in place. Then 5 p.m. hits and BOOM, the great delivery-thon is on.
In fact, according to the pizza restaurateur coalition, the American Pizza Community (APC), Halloween night is one of the top five busiest days of the year for ordering pizza, a news release said. Whether it’s harried parents coming home from work to load kids into costumes and food into kids, or party hosts stocking up for the crush of hungry guests, this evening is busy beyond belief for pizza operators.
With all the relatively new options for ordering, delivery and even pizza customization, keeping up with the demand tonight almost guarantees some great "coping" stories, which we’d love to hear in the "afterglow" of the Halloween siege. So please, send an email to Pizza Marketplace Editor Shelly Whiteheadwith all your rants, raves or just reviews of the Halloween crush at your brand.
Depending on responses received throughout the remainder of this week, this site will compile a story that both shares some laughs and tears. Depending on your participation, we'll give much-deserved kudos to those who’ve surmounted great challenges on this busy night or much-needed commiseration to those who unfortunately end up succumbing to a few hurdles that taught your team a lesson that you and the entire pizza community might benefit from for next year.
Help make this follow-up story a great read for next week, not to mention taking a public bow for a challenge well-met or just sharing a laugh over the amazing obstacles this business can "trick" pizza operators with on this crazy night.
Award-winning veteran print and broadcast journalist, Shelly Whitehead, has spent most of the last 30 years reporting for TV and newspapers, including the former Kentucky and Cincinnati Post and a number of network news affiliates nationally. She brings her cumulative experience as a multimedia storyteller and video producer to the web-based pages of Pizzamarketplace.com and QSRweb.com after a lifelong “love affair” with reporting the stories behind the businesses that make our world go ‘round. Ms. Whitehead is driven to find and share news of the many professional passions people take to work with them every day in the pizza and quick-service restaurant industry. She is particularly interested in the growing role of sustainable agriculture and nutrition in food service worldwide and is always ready to move on great story ideas and news tips.