Brands often over-think the process when they’re attempting to come up with great ways to "surprise and delight" their customers. It doesn't have to be complicated. In fact, it should be simple, easy to execute and customize, but always focused on the things that matter most to a customer.
When you build a brand, you are taking a chance on new franchisees. There will be failures, shares Uncle Maddio's. The trick is to turn those failures into successful strategy moving forward.
Amidst a week of bankruptcy announcements and less-than-rosy financial news across the restaurant industry, increasing commodity prices only rubbed salt in the wound last week. Pizza stocks reflected that foggy picture, with half of the brands monitored by this website making gains on the week, and the other half tumbling in value.
Though the readers of this website are involved in another sector of the food service industry, many of you still attended the Fast Casual Executive Summit outside Los Angeles this week. It was a great fit, since much of the information was applicable to all restaurant categories, including everything from franchise growth to food safety.
Another Fast Casual Executive Summit is in the books, and as always, it produced a plethora of insight.
A restaurant's differences are its keys to greater value and desirability, says branding guru Sally Hogshead, CEO and founder of Fascinate.
Millennials are a prime focal group for targeted marketing, a relatively untapped approach that marketers are slowly lining up to use for this age demographic. The reasoning for that is as close as the nearest statistical report for this group, which actually surpassed the number of the Baby Boomers last year.
As restaurant operators continue to prepare for the May 5, 2017, menu labeling deadline, many questions and challenges remain. Follow these key pointers to stay in compliance.
The NRA's monthly composite index reflecting the health and outlook for the nation's restaurant industry is reflecting the overall shadow that appears to be forming over food service this fall. The NRA's Restaurant Performance Index fell below 100 in August to 99.6 – indicating the industry is contracting.
As digital menus become the new standard at quick-service restaurants — both inside and at the drive-thru — it’s becoming increasingly critical to make these systems not only scalable to the chain, but also reliable and effective.
Reuters today published a story on the use of robots in food service, which shows that most restaurateurs are staying with humans for the bulk of their needs due to the high cost of investment in robotics, complexity of tasks in food service, and the problems presented by robot maintenance and repair issues in a restaurant setting.
Mega-chain pizza brands, Domino's and Pizza Hut, are pulling out all the stops this fall to show the world how the Big Pie Guys and Gals do marketing with a purpose.
Aside from Pizza Hut parent, Yum Brands, last week was a pretty rough one for pizza stocks.
The importance of both knowing, and fiercely protecting your restaurant’s reputation online, is integral to business success today in any area of food service. For proof, look no further than the following three research findings: The addition of a single...
As more restaurant brands develop digital ordering capabilities, restaurant technologists must understand the key differences between a cloud POS and a fully-featured digital ordering engine.
Lots of high-level action occurring this week at Yum Brands with its board of directors giving the go-ahead to the previously announced separation of the company from its China business. Yum China begins trading Nov. 1, on the New York Stock Exchange as YUMC.
Aside from stabilizing auto fuel prices and slightly rising natural gas prices, last week was a particularly rosy one for pizza restaurateurs' bottom lines.
Root vegetables are the food service trend of the moment, according to research on the top plant-based edibles in restaurant kitchens and menus from market research publisher, Packaged Facts.
A group of Texas chambers of commerce has joined the NRF to file suit on behalf of the "millions of employers and employees" that the groups say the new rules will negatively affect.
RetailMeNot is taking an interesting approach to product promotion that restaurateurs might not only find fun to review, but might also consider for themselves. The retail savings and promotion site’s new campaign revolves around a special big data-type of report...