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CPK revamps, improves rewards program

January 24, 2019

California Pizza Kitchen today said it will launch an enhanced rewards program on Jan. 29 featuring more rewards, including free entrées, early access to new menu items, events and more. The upgraded app features online ordering, rewards tracking and mobile pay reward application capability, according to a press release.

 "CPK Rewards has been reimagined to cater to our guests' evolving needs while giving them the opportunity to achieve richer rewards like a complimentary entrée to celebrate guests' half-birthday, first access to new menu items and even the opportunity to skip the line or share rewards with friends, based on their membership level," CPK Senior Vice President of Marketing Ashley Ceraolo  said in the release. 

The enhanced program allows guests to earn rewards at four different benefit levels, earning one point for every dollar spent during the calendar year. Guests' benefit levels are determined by their activity the previous year, and benefits last a full calendar year. 

Existing CPK Rewards members will automatically achieve the status that corresponds to their points earned in 2018 beginning on Jan. 29. CPK now has more than 250 restaurants in 13 countries and U.S. territories.