Domino's does digital ordering 15 ways on Super Bowl Sunday

Domino's is hoping to dominate Super Bowl fans' ordering preferences by giving customers a total of 15 different way to order digitally. 

According to a news release, customers can place an order via any of the AnyWare platforms, including Google Home; Amazon Alexa; Slack; Messenger; zero-click app; text, tweet; Ford Sync; Samsung Smart TV; voice ordering with Dom; and smartwatches.

"Whether its via online, our iPhone app, Android app or any of our AnyWare ordering platforms, one thing is for sure: Domino's makes planning and ordering your game day feast simple," Domino's Senior Vice President and Chief Digital Officer Dennis Maloney said in the release. 

To sweeten the deal, customers enrolled in Domino's Piece of the Pie Rewards program can earn points placing orders, with loyalty members raking in 10 points for any online, phone or in-store order of $10 or more.

The brand expects to sell more than 13 million pizza slices and 4 million chicken wings nationwide on game day — about 30 percent more pizza slices than on a typical Sunday. 

Topics: Business Strategy and Profitability, Customer Service / Experience, Delivery, Online / Mobile / Social, Online Ordering, PCI Compliance

Companies: Domino's

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