New England brand becomes 1st US pizza chain with animal welfare designation

New England brand becomes 1st US pizza chain with animal welfare designation

A growing New England pizza brand has become the nation's first pizza chain to receive a rigorous animal welfare product designation for several of its offerings, signaling the trend toward sustainable, conscientious menus is reaching well into the pizza marketplace as it has elsewhere in food service.

Massachusetts-based, Oath Craft Pizza, has received Humane Farm Animal Care's Certified Humane approval, for its North Country Smokehouse Sweet Italian Sausage, Pederson's Natural Farms Uncured Natural Bacon and Pederson's Natural Farms Rotisserie Chicken toppings, a news release said.

"When you think ethically sourced food, you may not always think pizza, but that's something we are working hard to change," Oath Craft Pizza CEO Patrik Hellstrand said in a news release."We're sourcing ingredients free from chemical additives, hormones and antibiotics because we're committed to doing the right thing for our customers and the food system. Buying products from and supporting the farmers who meet Certified Humane's farm animal care standards is an essential part of our company's business model."

HFAC certification stipulates restaurants use meat from animals raised under humane standards of care, including antibiotic and hormone-free feed, proper shelter and adequate space to support animals' natural behaviors, like flapping wings or rooting. Compliance is ensured through HFAC inspections.

"Consumers want to know their food is humanely-raised," HFAC Executive Director Adele Douglass said in the news release."

Oath Craft Pizza operates four stores in Boston, one in Nantucket and has plans to open another eight in the northeast by early next year. 

Topics: Business Strategy and Profitability, Social Responsibility, Sustainability

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