News

Papa John's 'Pick our next Pizza' campaign focuses on interaction, innovation

February 5, 2019

A day after announcing the brand would be getting a nice $200 million cash infusion from turnaround company, Starboard Value LP, Louisville-based Papa John's was "off to the races" with a new campaign that capitalizes on interaction with customers and innovation in the kitchen. 

The brand's Pick our next Pizza campaign gives customers the next week to choose the brand's next menu item from a quartet of offerings, none of which are the least bit "standard pizza fare." 

In a news release, the brand announced its four choices, each based on a "diverse flavor profile" that customers can vote on using a  Twitter poll on Papa John's Twitter page. The choices include: 

• Hot Honey Chicken & Waffles with crispy chicken, waffle crumbles, bacon, cheese, and a drizzle of spicy honey.
• Huevos Rancheros with chorizo, eggs, onions, tomatoes, mozzarella and ranchero sauce.
• The Roast with smoked pulled pork, bacon, onions, and chili hoisin barbecue sauce.
• The Un-Pizza with all the toppings desired and no dough. 

Throughout the week, the brand said it will narrow down the choices to a winner, which will be announced Feb. 12 to become part of the chain's U.S. menu.