Fine tuning your mobile marketing plan

With almost 50 percent of all searches for restaurants being done by mobile devices, a mobile marketing strategy is no longer just a good idea, but a means for…

How one restaurant brand uses digital menu boards to engage guests

With its new solution, Boloco guests can play games while they wait for their food.

The 5 rules of opt-in marketing

By Jitendra Gupta, CEO of Punchh

CiCi's unit treating Hurricane Sandy victims to Thanksgiving meal

November 20, 2012

The CiCi's Pizza restaurant at 1776 E. Gun Hill Rd., in the Bronx, N.Y., is not only staying open on Thanksgiving Day, Nov. 22, but is also providing a free…

Q&A: The evolution of online ordering

NetWaiter's co-founder discusses how online ordering has changed from a convenient operational tool to a marketing asset.

Five tech tools to help treat every customer like a VIP

by Duessa Holscher — marketing, Granbury Restaurant Solutions

Most technologies can help you give exceptional customer service without extraordinary effort.

Facebook ordering integration on the rise at restaurants

by Alicia Kelso — Editor, QSRWeb.com

Benefits include speed, consumer convenience and upselling capabilities.

Health and wellness consumer drivers

by Suzy Badaracco — President, Culinary Tides Inc

Consumer drivers, health trends, consumer disconnects and flavor trends lead to a focused health and wellness strategy development.

Papa John's hit with lawsuit over unwanted text messages

November 13, 2012

On Nov. 9, United States District Court Judge John C. Coughenour certified a nationwide class action case against Papa John's International Inc. with potential…

Domino's Pizza launches Spanish-language mobile app

November 8, 2012

Domino's Pizza has launched a new Spanish-language ordering app for smartphones for its Hispanic consumers. With this update to its current app, Domino's…

California Pizza Kitchen launches holiday rewards program

November 6, 2012

California Pizza Kitchen has brought back its holiday rewards program in which those who purchase $100 or more in CPK gift cards — plastic or electronic — will…

Linking social media to loyalty programs can even the playing field

How one small chain changed the anonymous Twitterverse into a ripe platform from which to harvest one-to-one digital customer relationships.

Restaurant customer purchases impacted by informative apps

by Alicia Kelso — Editor, QSRWeb.com

While entertainment-based apps help create a brand's personality, informative apps can benefit both the consumer and the operator.

Papa John's leverages NFL partnership to launch deal

October 31, 2012

Papa John's leveraged its NFL sponsorship and its latest franchise relationship with Denver Broncos' quarterback Peyton Manning to announce a new deal for…

Mellow Mushroom 'following' social media followers

October 31, 2012

Mellow Mushroom has launched a unique social media campaign in which the brand follows unsuspecting fans who have followed them on Facebook and Twitter. The…

Restaurant consumers increasingly interested in technology

October 31, 2012

Consumers are increasingly interested in technology amenities when dining out, even though restaurants' incorporation of such amenities is slow.

5 ways to achieve brand relevance

by Valerie Killifer — Editor, FastCasual.com

Form partnerships with like-minded individuals and integrate the brand with its community, employees and partners.

Domino's UK delivering movies with its pizza

October 30, 2012

Domino's Pizza UK has teamed up with Lionsgate UK, an independent filmed entertainment studio, to deliver movies with pizza through its new Domino's Pizza Box…

Pizza Fusion marks Charlotte opening with giveaway

October 29, 2012

Pizza Fusion will celebrate its grand opening in Charlotte, N.C., on Nov. 3 with a free pizza giveaway.

Best practices for foodservice operators focus on the basics

by Christopher Hall — writer, self

Foodservice expert Jim Sullivan looks at how to maximize performance by taking care of the basics.