Big brands hoping to score with a variety of marketing tactics on Super Bowl Sunday

by S.A. Whitehead — Food Editor, Net World Media Group

Brands will fight for their piece of the pie on what the USDA describes as the  No. 2 food holiday of the year. Fifteen percent —  or about 48 million people …

Snow, sweets and Super Bowl: February is a marketer's dream

by Seshu Madabushi — Founder & CEO, mKonnekt

From Super Bowl Sunday to Valentine’s Day Tuesday, February may be the dead of winter in the Northern hemisphere, but this second month of the year is still…

MOD Pizza celebrates 200th location

January 25, 2017

MOD Super Fast Pizza is opening its 200th location this month, according to a press release. To celebrate, the concept is hosting an event at the 200th unit in…

Seizing the media opp: Tricky, but potentially very rewarding

by S.A. Whitehead — Food Editor, Net World Media Group

Brand promotional opportunities are everywhere for the restaurant industry, and there may be no better examples of that than two national news events this week…

4 Facebook factors to face down for maximum brand impact

by Seshu Madabushi — Founder & CEO, mKonnekt

With 1.8 billion active users each month, nearly one-third of whom are in that golden 25-to-34 demographic, Facebook is a potential source of restaurant gold…

4 functional factors fueling pizzeria design trends

by S.A. Whitehead — Food Editor, Net World Media Group

Three pizza brands that have recently implemented redesigns make it clear that industry changes are driving some of the most popular design trends.

Pizza Inn logo gets whole new mojo

January 18, 2017

A little more than two years after 58-year-old brand Pizza Inn resurrected its vintage JoJo mascot, the little fellow is getting a makeover, according to a…

Stevi B's puts lotsa pasta on pies

January 17, 2017

Lotsa pasta is on the menu at Stevi B's over the next few months when the chain's traditional pizza pies become pasta-fied as part of the brand's Pasta Palooza…

Pizza Express UAE turns problem into profit with WiFi

January 16, 2017

After hearing customer complaints of spotty WiFi coverage in PizzaExpress UAE locations, the brand partnered with Purple and CDW to install a solution that not…

UK Pizza Hut delivering 'mood-enhancing' pizza on 'Blue Monday'

by S.A. Whitehead — Food Editor, Net World Media Group

In case you're unable to roll out of bed this time of year and didn't know it, this coming Monday is Blue Monday, the most depressing day of the year…

Fishbowl links with Android Pay for easy loyalty and coupon redemption

January 10, 2017

Fishbowl, a customer engagement platform provider for the restaurant industry, has announced an integration with Android Pay to provide easy loyalty, coupon…

Sleep talkers beware: Alexa is listening for your restaurant reorders

Amazon Prime members can now voice-order meals through Amazon Restaurants on Alexa-enabled devices,

Little Caesars real winner of world's first texting tug-of-war

January 6, 2017

Free Little Caesars pizza was the reward for the world's first stadium-sized, rope-burn free tug-of-war game in Florida. And yet, the pizza chain itself may be…

Why Dominos and Papa John's sales are up in a food service downturn

by Jennifer Wiebe — Marketing Manager, Speedline Solutions

Why are some pizza chains thriving in an overall economic downturn for the restaurant industry? The answers speak volumes about today's customers' demands.

Pizza Hut pushes online ordering with half-off deal

January 3, 2017

As we enter the nation's official "I'm totally broke" week after the holiday hulabaloo, Pizza Hut is sending some relief with a half-off pie promotion aimed…

Are you accounting for those holiday gift cards correctly?

by Dustin Minton — National Restaurant Practice Co-Leader, BDO USA, LLP

For many restaurants, the holiday season bustles with promotions, parties and gift card sales. But amid the season's cheer, restaurants must account for these…

5 ways to attract the under-tapped teen consumer

As the restaurant industry faces among the lowest annual revenues since 2008, the teen market represents a bright spot in future spending. For the restaurant…

What to learn from DC pizza brand's fake news nightmare

by S.A. Whitehead — Food Editor, Net World Media Group

The potentially brand-ending effects of rumor in the Internet age became painfully evident Sunday when a fake news report connected to Washington D.C's…

Pieology cooks up location in LA

November 30, 2016

The Citadel Outlets in Los Angeles is now home for Pieology Pizzeria's newest location, operated and owned by MR Pie Guys, according to a press release. The…

Brandmuscle publishes 3rd edition of 'The State of Local Marketing Report'

November 29, 2016

The third edition of The State of Local Marketing Report published several surprising findings and gave a blueprint for success to national and global brands…