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On average, consumers eat more than three sandwiches a week, according to new research from Technomic. However, more consumers are preparing sandwiches themselves than they were two years ago — 54 percent to 51 percent, respectively.
Technomic says this means operators and suppliers will need to focus on hard-to-duplicate menu items and focus on the quality of their ingredients to entice consumers to purchase more sandwiches away from home.
Brands such as Jimmy Johns, Firehouse Subs and Jersey Mike's have capitalized on these demands and are successfully competing for market share with larger players like Subway.
"Quality sandwich ingredients are a must," Technomic EVP Darren Tristano said in a news release. "In order for sandwich operators to drive traffic and steal share, they have to strengthen the quality perception by promoting freshness and customization opportunities, while giving guests a more interesting range of toppings, breads and proteins that emphasize variety."
Highlights from Technomic’s new Sandwich Consumer Trend Report include:
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