Sbarro's Pizza Cucinova concept opens second location

April 2, 2014

Pizza Cucinova, a new concept from parent company Sbarro LLC, has opened its second location and will celebrate with a free pizza day on April 9. The new location is located on Olentangy River Road in Columbus, Ohio. Free pizzas will be available for those who like the new brand on Facebook, according to a news release.

Pizza Cucinova's Neapolitan pizzas feature hand stretched dough with double zero flour that's imported from Italy. The flour is milled extra fine. The brand also features more than 40 toppings including Italian imported prosciutto and soppressata, fresh cow's milk mozzarella, San Marzano tomatoes, and oven-fired veggies. The pizzas are fired in a wood stone oven at temperatures of up to 700 degrees in less than 180 seconds, the release said.

The restaurant also serves salads, craft beer, wine and house-made cheesecake, baked fresh every morning.

"We believe the pizza category is going through a renaissance period. Consumers know what great pizza tastes like but they haven't been able to get it for a price they want to pay or quick enough to have it for lunch," David Karam, CEO of Sbarro LLC, said in the release. "We've created this restaurant so that consumers can have great traditional Neapolitan pizzas with gourmet toppings, but we fire it at extremely high temperatures, so they can now get it much faster - speed that makes it acceptable for lunch and now also starting at just $7."

Topics: Franchising & Growth , Operations Management , Pizza Toppings

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