Kotipizza's sizzling summer starts with record-breaking sales

Kotipizza's sizzling summer starts with record-breaking sales

June was a sizzler for Northern European brand, Kotipizza, which reported record-breaking sales for the month and a 14.7 percent same-store sales increase in June. A news release said that total chain sales grew a phenomenal 20.3 percent year-over-year in June. 

All told, the chain racked up EUR 10.3 million in sales last month, compared to EUR 8.5 million in 2017, the highest level in the brand's history and third-time monthly sales have passed the EUR 10 million mark. At the completion of the month, the brand said its sales have now risen for 39 straight months. 

Online store sales alone for this chain grew 89.9 percent last month to EUR 1.064 million, while brick-and-mortar sales grew 21.3 percent, with shop-in-shop locations growing 15.9 percent. 

Figures for online sales are mainly based those reported by 77 restaurants with home delivery and also count toward brick-and-mortar location sales. The brand attributed the huge leap in online sales partially to a June marketing push. Since Feb. 1, cumulative chain sales have grown 16.8 percent compared to last year, amounting to 47.6 million euros.

The 31-year-old Finnish pizza chain had 258 locations at the end of 2017, with total sales last year of EUR 106.3 million. 

Sister brands report skyrocketing sales, too

Kotipizza Oyj-parented Mexican brand, Chalupa, said its sales grew 24.7 percent in June year over year, with a total of EUR 195,000. However, based on figures from eight location, same-store sales fell 17.9 percent, year over year.

Total sales of the Social Burgerjoint chain of Kotipizza Group Oyj totaled EUR 165,000 for 12 days of sales at the new Helsinki location opened June 19, while new sister brand and international concept, No Pizza, also opened its first restaurant in Helsinki on June 19 and reported EUR 33,000 in sales for the partial month.  

Kotipizza CEO Tommi Tervanen is among the many restaurant leaders sharing their success tips with those attending the upcoming Restaurant Franchising & Innovation Summit in London starting July 16. Check out the other industry superstars speaking at the event and register here. 

Photo: iStock

Topics: Business Strategy and Profitability, Delivery, Financial News, Online / Mobile / Social, Online Ordering

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