Papa John’s campaign leverages US/Germany World Cup match

June 25, 2014

A trip to the final 16 is on the line when the U.S./Germany World Cup match kicks off Thursday, and now Papa John’s is adding even higher stakes to the event.

Pizzas 4 Patriots en route to US troops for July 4

June 25, 2014

Pizzas for Patriots, in partnership with DHL Express, is returning for this Fourth of July. The campaign projects the delivery of 5,000 pizzas to service men…

Millennials want more than brand familiarity

by Ed Zimmerman — President, pizza.com

Younger consumers are willing to pay extra for products from companies with positive social, environmental impacts.

How Pie Five expanded using local marketing strategies

by Nicole Troxell — Associate Editor, Networld Media Group

The brand examines sales and coupons to find out what works, and also leverages word-of-mouth messaging from loyal customers.

Auntie Anne’s franchisee develops pizza concept

June 24, 2014

Auntie Anne’s largest franchisee has created a new pizza concept called Rise Pies Handcrafted Pizzas. According to Brandenton.com, the concept will debut…

Domino’s launches ‘surprise and delight’ social media campaign

June 24, 2014

Domino’s has teamed up with Detroit-based Quickly for its new Fan Perks giveaway via social media. According to a news release, the chain is inviting fans to…

Mobile apps are restaurant marketing’s future, not mobile websites

by Jitendra Gupta — Mobile CRM Director, Punchh

Apps must provide significant value and engagement to users, not just routes to ads or videos or other low-value ends.

800 Degrees earns its VPN certification

June 20, 2014

800 Degrees Neapolitan Pizzeria was recently awarded with the title of “true Neapolitan pizza” by the Associazione Verace Pizza Napoletana for its Westwood…

Gratafy mobile gifting app launches in Denver

June 20, 2014

Gratafy recently announced that it has launched in Denver, allowing consumers to purchase and send more than 600 gifts from local restaurants and bars. 

Uncle Maddio’s selects first ad agency to support growth

June 19, 2014

Uncle Maddio’s Pizza Joint has chosen Scout as its first-ever agency of record for advertising and other marketing services, following a review.

Tutta Bella marks 10th anniversary

June 18, 2014

Seattle-based Tutta Bella Neapolitan Pizzeria, a VPN-certified, wood-fired pizza restaurant, has opened its fifth location in the Bellevue Crossroads…

Paytronix launches rewards solution for multiunit chains

June 18, 2014

Paytronix Systems Inc. has introduced its new EXPRESS Pilots program designed specifically to help restaurant and retail chains create and deploy a new rewards…

Marco's Pizza helps unemployed veterans

June 17, 2014

Marco’s Pizza celebrated its 500th franchise by reaching out to unemployed veterans. In anticipation of its Wilmington, N.C., store, customers were encouraged…

5 steps to get more (raving) customer reviews

Seventy-nine percent of consumers trust online reviews as much as personal recommendations.

Domino's, Papa John's kick off World Cup promos

June 13, 2014

With the FIFA World Cup in Brazil officially underway, two pizza chains are taking advantage of a globally captivated TV audience.

Pizza Patrón's controversial ad campaign wins Hispanic Idea Award

June 13, 2014

Pizza Patrón’s recent La Chingona LTO and ad campaign was named Best PR Campaign at the 2014 U.S. Hispanic Idea Awards held recently in Florida.

Boston Pizza launches special 50th anniversary menu

June 12, 2014

Boston Pizza turns 50 this summer and to celebrate, the chain has launched a special anniversary menu featuring classics such as Popeye Pizza and Sombrero…

Pizza Hut offering chance to meet Blake Shelton

June 12, 2014

Pizza Hut has launched a Father’s Day promotion that includes the chance to win a trip to Dallas to meet country singer Blake Shelton, who is the brand’s…

Why IT deserves a spot at the marketing table

In order to resonate with customers, applications and campaigns must be exciting, unique and useful.

HMSHost launches new by-the-slice pizza concept

June 10, 2014

HMSHost has developed a new pizza restaurant, called PZA, as part of its brand portfolio. According to a news release, the concept was developed with on-the-go…