B2C mobile messaging company adds Apple Passbook platform

April 16, 2014

Outspoken, a B2C mobile messaging company, announced the expansion of its mobile marketing platform to support Apple's Passbook application.

NRA's Marketing Executive Group conference to focus on better branding

April 16, 2014

The National Restaurant Association's Marketing Executives Group will host its annual spring conference, May 14-16, at the Westin Michigan Avenue in Chicago…

Using technology to reach Millennials

by Jeff Fromm — Executive Vice President, Barkley

A key finding of our first Millennial study was the mantra, "Useful is the new cool." In our follow up study, "Millennials as New Parents: The Rise of a New…

How to win more customers with gamification

If used right, gamification can foster greater efficiency and an overall improved customer experience.

Boston Pizza unveils Pizza Taco, Pizzaburger sliders

April 15, 2014

Boston Pizza has introduced new menu items, including the Pizza Taco, the Calzono and the Pizzaburger sliders. These offerings join the brand's original…

Pizza Hut hosting $10.99 Tax Day deal

April 14, 2014

To mark Tax Day, Pizza Hut is hosting an online deal April 15 in which guests can order a large pizza and one of three signature sides (breadsticks, Chocolate…

Domino's 'steps outside of comfort zone' with new specialty chicken

April 14, 2014

After a year of no new menu news, Domino's Pizza today introduced a specialty chicken line, featuring boneless chicken bites that are lightly breaded. The…

Rosati's reflects on restaurant industry changes as it marks 50th anniversary

by Alicia Kelso — Editor, QSRWeb.com

The brand has endured a major shift toward convenience and speed, but has maintained its values and recipes.

Minsky's experiencing 'exponential' sales growth since online ordering launch

by Alicia Kelso — Editor, QSRWeb.com

The 15-unit brand wanted many of the same features the big chains offer, as consumers have come to expect them.

Stop that tweet! Millennials just like everyone else

by Tracy Henderson — founder, Center Reach Commmunication

The younger demographic trusts word of mouth, but considers 'digital word of mouth' the same as a call from mom.

Restaurant Neighbor and Faces of Diversity award winners named

April 7, 2014

The National Restaurant Association Educational Foundation announced its 2014 Restaurant Neighbor and Faces of Diversity American Dream award winners, who will…

Pizza Patrón bucks debate over La Chingona with customer promo

April 4, 2014

In honor of Pizza Pizza Patrón's new (and controversial) LTO product launch, the La Chingona pizza, the brand is promoting a one-day inaugural event April …

Washington Pizza Huts host fundraiser for mudslide victims

April 4, 2014

Following the mudslide and ongoing recovery efforts in Oso, Wash., Pizza Hut restaurants and other pizzerias from Western Washington have donated 50-percent of…

ZinMobi brings pizza-focused mobile marketing software to North America

April 4, 2014

Ireland-based ZinMobi, a provider of mobile marketing software for pizza chains, has expanded its operations to North America.

KC Pie Fives launch campaign for children's hospital

April 4, 2014

Kansas City, Mo.-based Pie Five Pizza restaurants have launched a campaign to raise money for Children's Mercy, an area hospital. Last year, the company…

Uncle Maddio's introduces money-back guarantee program

April 4, 2014

Uncle Maddio's Pizza Joint has introduced a new "Served with Love Guarantee." As part of this new initiative, if a customer isn't completely satisfied with an…

Bring back emotional restaurant advertising

The current buzz in marketing is 'engagement' and the best way to achieve that is to strive for a bit of emotion.

Easy Ice now sponsoring Share our Strength

April 3, 2014

Easy Ice announced today that it is a local sponsor of Share our Strength's Taste of the Nation events in Washington, D.C., New York City, Miami and Baltimore.

Chuck E. Cheese's kicks off autism awareness campaign

April 3, 2014

Chuck E. Cheese's participated in Autism Speaks' Light It Up Blue global campaign this week, kicks off April, Autism Awareness Month.

Hungry Howie's launches $5 lunch menu

April 2, 2014

Hungry Howie's Pizza has launched a new Ready to Go Lunch menu, with all items priced at $5.